22.12.2012 Views

O TTO M ARINE L IMITED - Microsoft Internet Explorer - SGX

O TTO M ARINE L IMITED - Microsoft Internet Explorer - SGX

O TTO M ARINE L IMITED - Microsoft Internet Explorer - SGX

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Strategies<br />

We intend to consolidate our current market position by capitalising on opportunities in the global marine<br />

and offshore industry and to enhance our competitiveness. Key elements of our business strategy are as<br />

follows:<br />

Diversify sources of income by expanding ship chartering while maintaining focus on construction of<br />

higher value vessels<br />

While shipbuilding remains our main focus, we intend to diversify our sources of income by expanding<br />

our ship chartering business.<br />

As at the Latest Practicable Date, our chartering fleet comprises five 3,600 bhp tugboats and five<br />

10,000 dwt high deck loading barges. We are building nine vessels to be completed by 2009, which we<br />

intend to add to our chartering fleet. We intend to retain ownership of these vessels and deploy them on<br />

bareboat or time charters.<br />

We currently have one work barge with accommodation for 300 people in operation with a strategic<br />

partner. We are also building nine vessels that we have sold to our strategic partners to be completed by<br />

2010. In addition, we are building 10 vessels to be completed by 2010 that we intend to sell to our<br />

strategic partners.<br />

We expect that our ship chartering business will provide us with a recurring source of income that is<br />

more stable over the long-term than shipbuilding alone. In addition, in the event of a slowdown in the<br />

shipbuilding business, we intend to reallocate our resources and capacity to increase our ship repair and<br />

conversion business.<br />

With regard to our shipbuilding operations, we intend to continue expanding our operations with a<br />

particular focus on complex, sophisticated and environment friendly offshore support vessels, which we<br />

believe will continue to command higher prices within the industry.<br />

Upgrading technology and processes to enhance our competitive position<br />

We plan to continuously upgrade our technical capabilities in order to strengthen our overall competitiveness.<br />

We are also constantly seeking to shorten the vessel delivery period and minimise project<br />

costs.<br />

We also intend to invest further in advanced equipment and technology and to enhance our production<br />

planning, sequencing, and inventory management processes. We have acquired a project management<br />

software which enables us to track project management schedules and the progress in the construction<br />

of vessels efficiently. This in turn will increase our efficiency and productivity in terms of project<br />

management control.<br />

Increasing capacity to construct more higher value vessels<br />

We intend to progressively increase our shipyard capacity in order to be able to take on more and larger<br />

projects and to carry out the projects already recorded in our expanding order book. See “— Significant<br />

Shipbuilding Projects — Order Book”.<br />

We intend to expand the usable waterfront of our Batam shipyard from 450 metres to approximately<br />

800 metres, extend our Syncrolift» berthside by 32 metres � 245 metres and purchase additional gantry<br />

cranes, among other upgrades to our Batam shipyard facilities. We have also commenced construction<br />

of one slipway. All of these will enable us to increase our shipbuilding capacity in Batam. We intend to<br />

complete the expansion and installation of these facilities by the end of FY2009.<br />

We are currently evaluating the commercial viability of building a shipyard in China. Subject to our<br />

evaluation of the commercial viability of the project and us obtaining all relevant approvals, licenses<br />

and permits, and we may build a shipyard in China (see “— Expansion and Upgrading Plans”).<br />

Strengthening our engineering and middle-level management teams to support our expanding<br />

operations<br />

We believe that our strong engineering and management teams have been critical factors in building the<br />

reputation we have in the market. As our operations expand, we will need to strengthen our engineering<br />

and middle-level management team by recruiting, developing and retaining talent.<br />

102

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!