Jeweller - December 2020

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The diamond pipeline has, for the first time in almost 100 years, become truly demanddriven Pranay Narvekar and Chaim Even- Zohar DIAMOND INDUSTRY ANALYSTS New diamond industry report released The analysis identifies 2019 as a pivotal year. A new report exploring the restructuring of the diamond trade over the course of 2019 and 2020 has been published, delving into the macroeconomic and industry-specific factors influencing the trade from mine to market. Authored by diamond industry analysts Pranay Narvekar and Chaim Even-Zohar – who have previously contributed to Jeweller – the report is titled The 2019 Pipeline: Prelude to the Storm. It details how the diamond market has switched from being largely supply-driven to a demand-focused model. “The diamond pipeline has, for the first time in almost 100 years, become truly demanddriven – at each and every level of the pipeline,” Narvekar and Even-Zohar write. “It has become a normal competitive industry not any more driven by the rough supply side,” they add. Calling the shift “a most desirable conclusion for the midstream” of the diamond industry – that is, cut-and-polishing operations in India, and polished diamond traders – Narvekar and Even-Zohar predict that the restructuring process will lead to an industry that is “structurally not only more competitive, but also much healthier”. The analysts identify 2019 as the turning point for change, describing it as a “gap year”. Stock levels were clearing amid falling prices and sales, ahead of a predicted steady recovery in the ensuing years. Even-Zohar and Narvekar also explored demand shifts in 2020 as a result of COVID-19. Indeed, the expected improvement in sales and prices failed to materialise this year as the pandemic unfolded, yet Narvekar and Even-Zohar conclude that the fundamental shifts initiated last year have ultimately left the diamond industry in a stronger position. Queensland jeweller to close Ipswich store after 20 years It’s been a wonderful experience for us all and we’re certainly going to miss our time here. It’s been a real pleasure looking after everybody The Pascoe Jewellers store, located in the Riverlink Shopping Centre, will cease trading on Christmas Eve. As noted in Jeweller’s State of The Industry Report 2020, Pascoe Jewellers reduced its store count from nine to three between 2010 and 2020. Speaking to the Courier Mail, Geoff Pascoe explained, “[Ipswich] is the eighth [store] I’ve closed down so I’ve got two left. “My health hasn’t been the best. I’ve had cancer operations this year and I just had to close all the stores. I’ve decided it’s a lot easier to just try and close all the stores down than try and sell them.” Featuring the delicate pink tone of Argyle pink diamonds Geoff Pascoe PASCOE JEWELLERS The Ipswich branch of family-owned Pascoe Jewellers, which had been operating in the Queensland city for two decades, will permanently close on Christmas Eve. The decision to close the store was made due to the ill health of owner Geoff Pascoe, who runs the business alongside wife Carolyn. Pascoe said the business had reduced its employee headcount from 100 to around 30.Of the Ipswich closure, he added that customers were “so sad” to see the Riverlink Shopping Centre store go. The remaining stores are located in Toowoomba and Forest Lake; daughter Bianca Pascoe will take over the latter. SAMS GROUP AUSTRALIA E pink@samsgroup.com.au W samsgroup.com.au P 02 9290 2199
Pandora launches holiday marketing campaign with Millie Bobby Brown The new animated campaign – which is designed for social media – features a range of Pandora celebrity spokespeople. Pandora Jewelry has released its 2020 holiday season advertisement featuring its celebrity spokespeople, including Stranger Things actress Millie Bobby Brown. Described as a “mixed media short film” with “a message of love and unity”, the advertisement combines live action with animation and is titled One Lovely Day. In the clip, an animated Brown is joined by the Pandora ‘Muses’ – Game Of Thrones actress Nathalie Emmanuel, models Georgia May Jagger and Halima Aden, dancer Larsen Thompson, Australian fashion writer, director and consultant Margaret Zhang, and artist Tasya van Ree – and US-based music and design duo Coco & Breezy (sisters Corianna and Brianna Dotson). The group visit Los Angeles, New York, London, Shanghai and Australia in a magical gift box, where they distribute pink Pandora presents as the 1977 hit ‘Lovely Day’ by Bill Withers plays. Carla Liuni, chief marketing director, Pandora Jewelry, said, “We know this holiday season may be unusual, with some families unable to be together. So, we wanted to highlight that, regardless of where you are in the world, you can still celebrate with the ones you love and show them how much you care. “The aim of this feel-good animation is to share this sentiment in a really fun and engaging way.” The clip was produced by Andy Baker Studio in London. Andy Baker, director, said, “We wanted to combine the realism of the live action and the 2D in a way that felt unique and spent a lot of time working on how we would design the backgrounds using photography and background painting techniques to give us a really cool visual identity.” “We know this holiday season may be unusual, with some families unable to be together. So, we wanted to highlight that, regardless of where you are in the world, you can still celebrate with the ones you love” CARLA LIUNI Pandor Jewelry The advertisement is designed for social media and will be posted to Pandora’s own channels, as well as the social media channels of the celebrity spokespeople; they have a combined following of more than 48 million on Instagram alone. Pursuing a digital-based advertising campaign appears to be a prudent move by Pandora. The company has focused on e-commerce growth throughout 2020 and a recent financial report indicated ‘triple-digit’ increases in online sales in its two largest markets – the US and UK – over the three months to 30 September. Proudly distributed by 02 9417 0177 | www.dgau.com.au
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Page 8 and 9: Baumatic self-winding calibre, 40mm
Page 11 and 12: DECEMBER 2020 Contents This Month I
Page 13: Editor’s Desk Listening to the he
Page 17 and 18: Proudly distributed by 02 9417 0177
Page 19 and 20: Ethical Colombian Emeralds direct f
Page 21: Louis Vuitton purchases a second la
Page 25 and 26: For your free copy of the Peter W B
Page 27 and 28: INSIDE Now & Then Fairfax & Roberts
Page 30 and 31: Completing my Diploma in Gemmology
Page 32 and 33: CELEBRATING Local Talent LUCAS BLAC
Page 34 and 35: Proudly distributed by (02) 9417 01
Page 36 and 37: BACKGROUND STATE OF THE INDUSTRY RE
Page 38 and 39: STATE OF THE INDUSTRY | Chains thro
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Page 48 and 49: L to R: Rolex; Omega IN SUMM A RY C
Page 50 and 51: Swarovski is also interesting. Of t
Page 52 and 53: STATE OF THE INDUSTRY Buying Groups
Page 54 and 55: STATE OF THE INDUSTRY | Buying Grou
Page 56 and 57: STATE OF THE INDUSTRY | Buying Grou
Page 58 and 59: BUSINESS Strategy Survival lessons
Page 60 and 61: BUSINESS Selling Six simple and eff
Page 62 and 63: BUSINESS Marketing & PR How to eval
Page 64 and 65: My Bench Leon Raper Australian Diam
Page 66 and 67: OPINION Soapbox There are many e-co
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Jeweller - December 2020

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