Jeweller - December 2020

INSIDE
My Store
Rohan Jewellers
PERTH, WA with Rohan Milne, founder and creative director • SPACE COMPLETED 2008, though we have made continual updates since then
4Who is the target market?
A love of collaborating with our customers and
handcrafting custom jewellery is at the core of
the Rohan Jewellers philosophy – we have
become synonymous with that.
Our clients seek a highly personalised experience
when embarking on creating a bespoke piece
of jewellery with us, so this factor had great
influence when designing our boutique in
Leederville – one of our two Perth stores.
A private viewing room within the boutique
provides a relaxed and intimate setting to try
on collection pieces, explore ideas with our
designers, and view our range of loose gemstones
– including coveted Argyle pink diamonds –
with me.
4Which features encourage sales?
I was inspired to create a luxury boutique with
a relaxed environment that makes people feel
at ease.
Rohan Jewellers is a welcoming space where
clients can explore their own ideas and work
with a designer to have them turned into highquality
jewellery.
4What is the store design’s ‘wow factor’?
Unique to our Leederville boutique, our workshop
– where all of our pieces are handcrafted – is
located on-site. We invite customers to visit our
workshop at any time where our master jewellers
are constantly working on new pieces.
I’m happy to show them the precise tools that
I and the team of jewellers will use as they
collaborate in the creation of each unique piece.
28 | December 2020