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CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

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FENTY BEAUTY<br />

& FENTY SKIN<br />

RIHANNA<br />

When Fenty Beauty first launched in 2017,<br />

it boasted $100 million in sales in its first<br />

few weeks. More than just a cosmetics<br />

brand, Fenty Beauty represents a<br />

movement. The brand differentiated itself<br />

not only with its cofounder, but also with its<br />

dedication to diversity. Rihanna’s decision to<br />

include 40 shades of foundation in her first<br />

collection highlighted the limited nature of<br />

existing makeup ranges and further fuelled<br />

the ongoing debate around restrictive<br />

beauty ideals.<br />

‘Fenty Beauty was created for everyone,’<br />

the singer and business mogul explained.<br />

‘For women of all shades, personalities,<br />

attitudes, cultures and races. I wanted<br />

everyone to feel included. That’s the real<br />

reason I made this line.’<br />

In 2020 Fenty Skin was also added to the<br />

beauty maven’s empire, and it has gone<br />

on to become the blockbuster business<br />

that Fenty Beauty is. The inclusivity ethos is<br />

carried across to Fenty Skin, with the range<br />

aiming to cater to everyone.<br />

Fenty Skin is unsurprisingly designed to<br />

complement Fenty Beauty makeup and has<br />

been tested on all skin types and tones to<br />

work seamlessly. Riri has prioritised clean<br />

formulas that are also oil-free, vegan and<br />

gluten free, with care for the coral reefs in<br />

mind. The packaging is earth-conscious:<br />

Think more recyclable materials and smart<br />

refillable packs that feel luxurious.<br />

According to Forbes, Rihanna is now<br />

officially a billionaire, with a net worth of<br />

US$1.7 billion. This makes her the richest<br />

female musician in the world – with Fenty<br />

Beauty and Fenty Skin making up the bulk of<br />

her wealth.<br />

www.cosbeauty.com.au 25

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