25.10.2021 Views

CosBeauty Magazine #94

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty. In this issue: - Professional makeup hacks - DIY party hair - 30+ products for that perfect sunless tan - The 2022 guide to face tweakments - The rise of the celebrity beauty brand - Our Christmas gift guide

CosBeauty is the #BeautyAddict's guide to lifestyle, health and beauty.
In this issue:
- Professional makeup hacks
- DIY party hair
- 30+ products for that perfect sunless tan
- The 2022 guide to face tweakments
- The rise of the celebrity beauty brand
- Our Christmas gift guide

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

FEATURE<br />

TheRISE<br />

& RISE of<br />

CELEBRITY<br />

BEAUTY<br />

BRANDS<br />

REMEMBER WHEN EVERY CELEB HAD<br />

A SIGNATURE SCENT? WELL, NOW<br />

THEY’VE GOT ENTIRE PRODUCT LINES.<br />

WE DELVE INSIDE THE LUCRATIVE WORLD<br />

OF CELEBRITY BEAUTY BRANDS AND<br />

WHETHER THEY’RE WORTH THE HYPE.<br />

Elizabeth Taylor started it, Iman reigned supreme in the 90s,<br />

Kylie Jenner made US$420 million in her first 18 months and<br />

now ScarJo and Halsey are giving it a red-hot go. Even if it<br />

wasn’t spelled out in the headline, you’d know in a heartbeat<br />

we’re talking about celebrity beauty brands.<br />

Celebs have long been walking and talking endorsements and<br />

ambassadors for fashion and beauty brands, monetising their fame<br />

by being the face of a product or campaign. But it appears this is no<br />

longer enough for these beauty-preneurs – they are now creating<br />

their own successful beauty brands in rapid succession.<br />

The phenomenal success of these brands isn’t just because of their<br />

name on the label – these products have some serious research and<br />

science to back them. The epic rise of social media-led brands is also<br />

a dominant factor in their rise to the top, dramatically changing the<br />

traditional beauty landscape and how we consume beauty products.<br />

We take a look at some of the best-known celebrity beauty lines<br />

and offer a sneak peek at what’s to come.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!