CosBeauty Magazine #94

NOT ONLY ARE WE SEEING OUR OWN FACES MORE
OFTEN ON VIDEO CALLS, BUT THE FORMAT ALSO ADDS
AN ADDITIONAL LAYER OF SCRUTINY, BY REFLECTING OUR
EMOTIONS AND REACTIONS IN REAL TIME.
THE FACE
‘TWEAKMENTS’
WOMEN WANT MOST
New research by TEXOANE Australia, conducted
by Lonergan Research, has revealed that 70% of
Australian women aged under 60 are eager for a
‘tweakment’ – a small change to at least one of
their facial features – with Gen Z women the
most keen.
The top three areas women are seeking
tweakments for are eyes (33%), neck and jawline
(27%) and lips and mouth (24%).
Of those surveyed, 78% of women who are
open to making a change are looking to minimise
fine lines and wrinkles and 46% are wanting to
enhance and contour their facial features. The
research confirmed a strong preference for a
natural look, with 86% seeking natural results from
their tweakments.
Additionally, more women are freely admitting
to having dermal filler procedures, with 87% of
those who have undergone the treatment feeling
comfortable telling people.
‘We first noticed the ‘Zoom Boom’ last year,
with people scrutinising their faces more than ever
and noticing things they didn’t like when they are
talking on camera,’ says cosmetic physician Dr
Joseph Hkeik. ‘At All Saint Clinic, we experienced
a marked increase in requests for fillers and
intense anti-wrinkle procedures like lasers and
peel treatments, which is something we expect to
continue soaring after this current lockdown.’ CBM
www.cosbeauty.com.au 97