CosBeauty Magazine #94

FEATURE
FLOWER BEAUTY
DREW BARRYMORE
At the other end of the accessibility spectrum
is Flower Beauty by Drew Barrymore, which has
become an international cult beauty brand.
Launched in Australia in 2019 (after years of success
under its belt in the US), Flower Beauty offers highquality
ingredients and premium packaging with an
affordable price tag.
‘I’ve also been in a makeup chair since I was 6
years old and had the fortune of working with the
icons of the beauty industry, so learning, being in
love with products, pigments, brands, companies,
and just being a constant student of makeup,’ she
told Business Insider.
RARE BEAUTY
SELENA GOMEZ
Started in 2020 in the US, Selena Gomez’s Rare
Beauty amassed US$60 million in revenue in its
first year and a current Instagram following of 2.7
million. This pigment-popping brand is vegan and
cruelty-free with a mission to cater to every skin
colour and be gender inclusive.
The singer has spoken openly about her mental
health and body image struggles in the past, and
gives 1% of all sales to the Rare Impact Fund,
which provides mental health services with a
focus on those in underserved communities. She
also wants the clean makeup brand to represent
inclusivity in every way possible.
‘Rare Beauty is about accepting who you are
– and finding the beauty in your imperfections,’
she said in an IG post. ‘Rare Beauty is more
than a beauty brand. Our mission is to shape
conversations around beauty, self-acceptance, and
mental health. We will work to help people get
more access to support and services. We want to
help people feel more authentically connected to
one another and less alone in this world.’