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1<br />

We have all become more cautious about forecasts due to the events of the last<br />

few years. But we are optimistic - partly because 2022 was a very successful<br />

year for us. After all, we showed an 18% increase in sales. This assures us that<br />

there is an increasing need for current and valid data, especially in volatile<br />

times. In <strong>2023</strong>, we will therefore continue to invest in the area that ensures<br />

transparency and stability in the market: real estate data.<br />

2<br />

Our data shows: in 2022, the number of registered properties decreased by about 11%.<br />

Of course, if fewer are being bought or sold, property prices may fall as well in some<br />

places. However, this is not yet reflected in the transaction data currently available.<br />

How the development will continue depends on several economic (energy), political<br />

and ecological factors. I think that this year, in addition to general market factors, we<br />

will also have to deal with new regulations within the industry, such as the proposed<br />

change in who covers the broker costs in a property transaction (das Bestellerprinzip).<br />

Roland Schmid,<br />

IMMOunited<br />

3<br />

I wouldn’t say the party is over,<br />

but a wait-and-see attitude and<br />

uncertainty are already apparent.<br />

This is why it is so essential that<br />

relevant market information<br />

continues to be available. Because<br />

only then can well-founded<br />

business decisions be made. This<br />

in turn creates security - even in<br />

challenging times. If the economic<br />

situation also stabilizes to some<br />

extent again, nothing will stand in<br />

the way of a pleasant and secure<br />

mood, despite possible changes in<br />

the general conditions.<br />

4<br />

I think that long-term developments<br />

in particular, such as technological<br />

progress, social trends and climate<br />

change will have a strong impact on<br />

the market. These are definitely not<br />

new topics, but they are precisely<br />

those that bring with them the<br />

greatest potential for change.<br />

5<br />

We have now been on the market for more<br />

than 15 years, have established IMMOunited<br />

and have made a name for ourselves. That’s<br />

a good starting point, of course. But we also<br />

need to consolidate our market-leading<br />

position consistently. That’s why we are<br />

focusing more on research and innovation<br />

this year and investing a substantial amount<br />

in product development - both internally<br />

and externally. In addition to extensive<br />

innovations in our existing services, there<br />

are also numerous other ideas, some of<br />

which we are pursuing together with<br />

universities. This is particularly important<br />

to us because innovation secures the future.<br />

<strong>MIPIM</strong> | <strong>2023</strong><br />

79

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