food Marketing - Technology 4/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Ingredients<br />
Back to Baking Basics with Future-Proof<br />
Ingredients<br />
With its newly relaunched Slow Milling portfolio, GoodMills Innovation enables entirely natural baking with<br />
maximum process reliability<br />
Addressing the needs of bakers who<br />
want to meet increasing consumer<br />
demand for natural, artisan-style<br />
offerings, but also provide an<br />
extensive range of products, was<br />
the driver for GoodMills Innovation’s<br />
comprehensive revision of its Slow<br />
Milling raw materials and recipe range.<br />
Philipp Münstermann, Group Manager<br />
Craft Bakery at GoodMills Innovation,<br />
explains the rationale: “With our new<br />
Slow Milling range, we are updating the<br />
concept – natural baking – and making<br />
it relevant to emerging trends. It<br />
addresses the needs of today’s bakers<br />
and their approach to bread production<br />
in terms of philosophy and technology.<br />
As Slow Milling is synonymous with<br />
the art of baking, we consciously<br />
wanted to distance ourselves from<br />
packet mixes, i.e. the usual ‘open the<br />
bag, add water and yeast, and the<br />
bread is ready’ products. Slow Milling<br />
is fundamentally different, as it is a<br />
modular system which allows bakers<br />
to create their own bread concepts<br />
from individual ingredients - or have<br />
us create them on their behalf. We<br />
are now taking this further in order to<br />
keep abreast of developing trends: i.e.<br />
pre-doughs, long-lasting and artisanal<br />
appearance.”<br />
In contrast to baking mixes, Slow<br />
Milling calls for baker expertise and<br />
craftsmanship. It therefore leaves<br />
plenty of room for baker creativity<br />
when producing goods with their own<br />
particular character.<br />
All-natural ingredients for reliable<br />
results<br />
Naturalness, enjoyment, time,<br />
aroma and dough maturation are<br />
all part of the current Slow Milling<br />
narrative. This results in safe baking<br />
with reproducible results, and also<br />
allows for fermentation tolerances.<br />
After all, baking the way it was in<br />
our forefathers’ days poses great<br />
challenges for modern-day bakers,<br />
with ever-changing environmental<br />
conditions making consistent results<br />
almost impossible. Therefore, anyone<br />
who wants to bake entirely without<br />
aids must accept limitations: Natural<br />
variations in the quality of raw<br />
materials, different temperatures,<br />
humidity levels and possible changes<br />
in personnel all mean that the dough<br />
will be subject to fluctuations.<br />
When focusing on just a few products,<br />
this is not necessarily problematic,<br />
according to Philipp Münstermann.<br />
However, he goes on to say: “I can<br />
pursue this approach if I have a small<br />
specialty bakery, but not if I have to<br />
supply branches or want to offer a<br />
full range of bakery products, as is<br />
generally expected today. If that’s<br />
the case, I need a certain degree of<br />
baking reliability. I can create that<br />
with Slow Milling, using all-natural raw<br />
materials so that the artisanal and<br />
natural character of the baked goods<br />
is preserved.” That said, Slow Milling<br />
is not ‘plug-and-play’. The baker’s<br />
craftsmanship is a prerequisite - or as<br />
Münstermann observes: It does not<br />
offer solutions for dummies but<br />
recipes from baker to baker.<br />
Authentic taste and aroma<br />
So how is the Slow Milling kit<br />
constructed? Broadly speaking, it<br />
consists of value-added ingredients<br />
for baking technology and safety, and<br />
components for taste and aroma.<br />
Naturfrisch Goldgranulat: a partially digested durum wheat semolina that is added in swollen form<br />
to the main dough to impart excellent freshness<br />
Value-added ingredients are either<br />
flavorful or visually outstanding,<br />
and give bread or pastry an extra<br />
something special. When selecting<br />
raw materials, GoodMills Innovation<br />
therefore attaches particular<br />
importance to the fact that these are<br />
not everyday ingredients that can<br />
be obtained anywhere. Instead, they<br />
offer bakers a real opportunity to<br />
differentiate their range and provide<br />
innovative new offerings such as topquality<br />
malted flakes made from rye<br />
and spelt. For the rye malt flakes, the<br />
grain is first germinated and then dried<br />
before being flaked. This requires<br />
a long manufacturing process and<br />
results in standout products that are<br />
far superior to those where rye malt is<br />
simply applied afterwards.<br />
10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2023</strong>