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food Marketing - Technology 4/2023

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Ingredients<br />

Back to Baking Basics with Future-Proof<br />

Ingredients<br />

With its newly relaunched Slow Milling portfolio, GoodMills Innovation enables entirely natural baking with<br />

maximum process reliability<br />

Addressing the needs of bakers who<br />

want to meet increasing consumer<br />

demand for natural, artisan-style<br />

offerings, but also provide an<br />

extensive range of products, was<br />

the driver for GoodMills Innovation’s<br />

comprehensive revision of its Slow<br />

Milling raw materials and recipe range.<br />

Philipp Münstermann, Group Manager<br />

Craft Bakery at GoodMills Innovation,<br />

explains the rationale: “With our new<br />

Slow Milling range, we are updating the<br />

concept – natural baking – and making<br />

it relevant to emerging trends. It<br />

addresses the needs of today’s bakers<br />

and their approach to bread production<br />

in terms of philosophy and technology.<br />

As Slow Milling is synonymous with<br />

the art of baking, we consciously<br />

wanted to distance ourselves from<br />

packet mixes, i.e. the usual ‘open the<br />

bag, add water and yeast, and the<br />

bread is ready’ products. Slow Milling<br />

is fundamentally different, as it is a<br />

modular system which allows bakers<br />

to create their own bread concepts<br />

from individual ingredients - or have<br />

us create them on their behalf. We<br />

are now taking this further in order to<br />

keep abreast of developing trends: i.e.<br />

pre-doughs, long-lasting and artisanal<br />

appearance.”<br />

In contrast to baking mixes, Slow<br />

Milling calls for baker expertise and<br />

craftsmanship. It therefore leaves<br />

plenty of room for baker creativity<br />

when producing goods with their own<br />

particular character.<br />

All-natural ingredients for reliable<br />

results<br />

Naturalness, enjoyment, time,<br />

aroma and dough maturation are<br />

all part of the current Slow Milling<br />

narrative. This results in safe baking<br />

with reproducible results, and also<br />

allows for fermentation tolerances.<br />

After all, baking the way it was in<br />

our forefathers’ days poses great<br />

challenges for modern-day bakers,<br />

with ever-changing environmental<br />

conditions making consistent results<br />

almost impossible. Therefore, anyone<br />

who wants to bake entirely without<br />

aids must accept limitations: Natural<br />

variations in the quality of raw<br />

materials, different temperatures,<br />

humidity levels and possible changes<br />

in personnel all mean that the dough<br />

will be subject to fluctuations.<br />

When focusing on just a few products,<br />

this is not necessarily problematic,<br />

according to Philipp Münstermann.<br />

However, he goes on to say: “I can<br />

pursue this approach if I have a small<br />

specialty bakery, but not if I have to<br />

supply branches or want to offer a<br />

full range of bakery products, as is<br />

generally expected today. If that’s<br />

the case, I need a certain degree of<br />

baking reliability. I can create that<br />

with Slow Milling, using all-natural raw<br />

materials so that the artisanal and<br />

natural character of the baked goods<br />

is preserved.” That said, Slow Milling<br />

is not ‘plug-and-play’. The baker’s<br />

craftsmanship is a prerequisite - or as<br />

Münstermann observes: It does not<br />

offer solutions for dummies but<br />

recipes from baker to baker.<br />

Authentic taste and aroma<br />

So how is the Slow Milling kit<br />

constructed? Broadly speaking, it<br />

consists of value-added ingredients<br />

for baking technology and safety, and<br />

components for taste and aroma.<br />

Naturfrisch Goldgranulat: a partially digested durum wheat semolina that is added in swollen form<br />

to the main dough to impart excellent freshness<br />

Value-added ingredients are either<br />

flavorful or visually outstanding,<br />

and give bread or pastry an extra<br />

something special. When selecting<br />

raw materials, GoodMills Innovation<br />

therefore attaches particular<br />

importance to the fact that these are<br />

not everyday ingredients that can<br />

be obtained anywhere. Instead, they<br />

offer bakers a real opportunity to<br />

differentiate their range and provide<br />

innovative new offerings such as topquality<br />

malted flakes made from rye<br />

and spelt. For the rye malt flakes, the<br />

grain is first germinated and then dried<br />

before being flaked. This requires<br />

a long manufacturing process and<br />

results in standout products that are<br />

far superior to those where rye malt is<br />

simply applied afterwards.<br />

10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2023</strong>

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