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food Marketing - Technology 4/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Processing<br />

processes and covering the testing<br />

of new equipment. We carry out live<br />

demonstrations for customers, so they<br />

can view in-person the workings of<br />

processes they might have previously<br />

only seen in presentations.<br />

Many customers don’t want to change<br />

their entire install base. Instead, they<br />

want to take older equipment to<br />

a performance level that matches<br />

new systems. This approach makes<br />

sense and aligns with the principles<br />

of the circular economy. JBT’s Green<br />

Retrofits allow customers to achieve<br />

this goal.<br />

Through our Green Retrofit program,<br />

we help maximize the performance<br />

of installed equipment by improving<br />

its productivity and efficiency<br />

while minimizing its impact on the<br />

environment.<br />

So, is it possible to achieve both<br />

sustainability and cost savings?<br />

Absolutely. Helping customers become<br />

more sustainable by getting the most<br />

out of their products is the essence<br />

of a good <strong>food</strong> processing technology<br />

provider. By investing in process<br />

knowledge and application knowledge,<br />

<strong>food</strong> processors can unlock significant<br />

savings while embracing sustainable<br />

practices. As companies work together<br />

to create a greener, more efficient, and<br />

profitable future for the <strong>food</strong> industry,<br />

it’s clear that sustainability and cost<br />

savings can go hand in hand. Now is<br />

the time for businesses to prioritize<br />

sustainable processing methods and<br />

unlock the benefits for their operations<br />

and the environment.<br />

fmt<br />

Want edgy<br />

shapes?<br />

The Author<br />

USE OUR TECHNOLOGIES<br />

TO BOOST YOUR SUCCESS!<br />

Carlos Fernandez, JBT EVP of Sustainability<br />

and Market Development<br />

SCHAAF TECHNOLOGIE GMBH<br />

www.<strong>food</strong>extrusion.de<br />

Key No. 103850<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2023</strong><br />

29

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