food Marketing - Technology 4/2023

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Marketing lentils, peas, etc. are important sources of protein. Many companies in the IPD programme have also specialized in growing and marketing pulses. For the European market, they produce kidney beans, mung beans, pigeon- and chickpeas, navy- and pinto beans and many more. Ethiopian cuisine also includes typical herbs, spices and spice blends. IPD companies bring this spice portfolio to the European market. The range covers dried fenugreek seeds, white and black cumin, black cardamom, Ethiopian basil and also chili pepper blends such as berbere and mitmita, as well as other Ethiopian blends. Rich Oilseeds Many IPD companies offer oilseeds such as sesame, black cumin seed, or flaxseeds for export. An Ethiopian specialty is Tahin, a sesame paste. The IPD companies process the sesame seeds without additional supplements to preserve its naturalness. In addition, the seeds are also processed into high-quality oil. Ethiopia is known for its black cumin seed oil, among other products. The fatty, dark gold-colored oil from black cumin seeds consists of up to 60 percent linoleic acid, and also contains other polyunsaturated fatty acids. In addition, black cumin seed oil has a high content of essential amino acids, vitamins of the B-complex and vitamins A, C, D and E. Even Cleopatra is said to have used the oil for her hair and Hippocrates described the oil’s effect on digestive problems. Today, health-conscious consumers from all over the world demand the oil with the spicy taste, and there is a lively interest in the European market. True black cumin is not related to cumin or caraway. For the production of the fatty oil, the seeds from the fruit capsules of the plant are used. The oil is cold pressed and filtered. This preserves all valuable ingredients. The oil content in the black cumin seeds is low compared to other seeds. Accordingly, the production is complex, good machines are needed to extract the high-quality oil. Moringa miracle tree “Shiferaw” is the name given to the Moringa tree in Ethiopia: the tree 44 food Marketing & Technology • August 2023
Marketing IPD at Anuga 2023: Many African companies present themselves IPD will be exhibiting with a large booth at the Anuga food trade fair in Cologne, from October 7 to 11. From the African continent, companies from Egypt, Ghana, Kenya and Tunisia will come to Cologne. The suppliers will give an insight into their product world. Among them are dried spices, date products, olives and pickled vegetables, dried fruits and fruit pulps as well as specialties such as rose water or saffron. The entrepreneurs will be available to answer buyers' questions on quality management, supply chains and logistics. More information: https://www. importpromotiondesk.de/en/ partner-countries/ethiopia/ that can be used for more than 1000 diseases. It is also called the miracle tree. It has earned this title of honor not only because of its richness in nutrients. Moreover, it is its special feature that almost all of its plant parts are used by the local population as a food or medicinal purposes. For example, the root with its horseradish-like flavor is used as a seasoning, tea is made from the blossoms of the moringa tree and the moringa leaves are traded on the markets in southern Ethiopia as a nutrient-rich vegetable. The leaves are also used to make moringa powder, which is in high demand on the European market as a food supplement. The leaves contain vitamins A, B and C, as well as minerals such as calcium, magnesium and iron. In addition, the protein content is high and most of the known essential amino acids are found in the leaves. Even after the drying process, a high proportion of nutrients is retained. The companies take care to dry the leaves gently and evenly to preserve their nutrients. The multivitamin with high protein content is offered in powder, tea and tablet form. fmt food Marketing & Technology • August 2023 45
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