food Marketing - Technology 4/2023

Events
AI, Digitalization, Food Safety: The
Future of Technology for the Food
Industry is on Display at Cibus Tec
Held in Parma from 24th to 27th October, the trade show marks the comeback of China to European foodtech
events and confirms its long-established mission to showcase innovative solutions for the whole
industry
Nutrition and technology, these two
intertwined concepts represent the
beating heart of innovation for the food
industry. On the consumers’ side, the
market is more varied and demanding
with each passing day; food companies
are asked to be up to a complex task,
which is to identify and anticipate all sort
of needs. Moreover, food companies
are nowadays coping with the emerging
necessity of developing new virtuous
and efficient production models,
featuring smart digital hi-tech options,
innovative packaging solutions and –
last but not least – new tracking systems
for the industrial production. These are
the very burning issues around which a
crucial match is to be played for several
sectors related to the food industry. All
these themes represent the core focus
of Cibus Tec, the well-established Italian
exhibition (and authentic milestone in
the European expos’ calendar of food
tech and innovation events), taking
place in Parma from 24th to 27th
October 2023.
The numbers
40,000 visitors are coming from all
over the world. Over 1,000 exhibitors
(representing 30 different countries)
are ready to showcase hundreds of
innovative food technology solutions to
the thousands of operators attending
the show. Italy will be represented by all
its top brands, but many other leading
countries in the field of innovation,
such as Germany, Spain, Netherlands,
Turkey, India, USA and China, will bring
their most renowned companies. With
special regard to China, this edition
marks its comeback to the European
trade show scene, representing an
enormous asset for Cibus Tec, since
it strengthens its cosmopolitan vision.
This is even more evident considering
the importance of this year’s buyers
program, involving more than 3,000
VIP operators coming from the
most important global hubs of food
processing. The program is made
possible by huge targeted investments
and, of course, by the long-term
cooperation with both ITA – Italian
Trade Agency and the Emilia-Romagna
Region.
48 food Marketing & Technology • August 2023