food Marketing - Technology 4/2023

Processing
and performance of the equipment.
Key to both these factors is being
able to draw on a high standard of
technology, maintenance and – most
importantly – knowledge of how to
best operate the equipment. A lack of
this knowledge can result in wasted
of human resources, equipment, and
operational costs.
How Application Knowledge Can
Help
Application knowledge focuses
on more practical aspects. As an
example, at JBT we provide application
knowledge support to customers to
assess the functioning of equipment
in their own facilities to make sure they
don’t have a food safety problem or are
unnecessarily wasting high quantities
of energy or water.
Application knowledge can also be
seen in the fresh side of our business.
For citrus processing, our technicians
will recommend specific settings
for citrus extraction equipment
dependent on the season and variety.
This allows customers to extract the
maximum level of juice, pulp, and
residues from their citrus volumes.
Applied Sustainability
Let me provide a few specific
examples of process and application
knowledge in action.
Through our worldwide Food
Technology Centers (FTCs) and Green
Retrofits, JBT is already helping
customers to achieve improved
productivity and efficiencies while
becoming more sustainable. In
the process, we help customers to
become more profitable, less wasteful,
and more economically viable in
the long term, ensuring a future for
everyone involved.
JBT FTCs offer a Research &
Development resource for customers
that focuses on maximizing the
effectiveness and productivity of new
or existing equipment and extending
its working life. FTCs contain – often
full size – replicas of JBT equipment
capable of reproducing the exact
same processes that food processors
use when filling, canning, or mixing.
Customers can draw on JBT experts’
substantial food safety, food science,
and application knowledge to get the
best results from their equipment
and the desired end results for their
products. Many companies know how
to weld steel or bend metal, and JBT
is no exception. However, we also
understand the products and the
processes, ensuring that customers
can confidently deliver products with
the best-possible shelf-life and food
safety, all while aiming for optimum
end results.
By replicating the performance of an
industrial-level processing facility, we
can assess the optimum conditions
necessary for achieving sought-after
results with food products. JBT further
utilizes the expertise of its technicians
to provide customer training, maximize
the handling of existing products and
28 food Marketing & Technology • August 2023