food Marketing - Technology 4/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Cover Story<br />
Efficient Drives for Bakery and Bread<br />
Factories<br />
Ovens and other baking equipment are the biggest energy consumers in the baking industry. However,<br />
this does not mean that other areas do not also offer approaches for saving energy. Specialist<br />
NORD DRIVESYSTEMS supports companies with energy-efficient drive solutions that are specifically tailored<br />
to bakeries.<br />
Whether kneading system, conveyor<br />
belt or continuous furnace: numerous<br />
automation units are at work in<br />
modern bakeries – and all of them are<br />
equipped with individual electric drive<br />
systems. In a kneading machine, at<br />
least the dough hook is driven, often<br />
the vat is also rotated, lifted or tilted<br />
and the lid is lifted automatically.<br />
These numerous drive systems are<br />
an important factor in the automated<br />
bakery industry and deserve attention<br />
for several reasons. On the one<br />
hand, they have to meet demanding<br />
requirements, for example, in terms of<br />
hygiene – keyword: <strong>food</strong> safety – and<br />
reliability. On the other hand these<br />
drives can offer significant potential<br />
for increasing energy efficiency and<br />
reducing the Total Cost of Ownership<br />
(TCO).<br />
Own industry management<br />
NORD DRIVESYSTEMS specializes<br />
in efficient tailor-made drives for a<br />
wide variety of industrial applications.<br />
With its drive components – motor,<br />
gear unit, industrial gear unit and<br />
frequency inverter – the drive expert<br />
based in Bargteheide near Hamburg<br />
supplies more than 100 industries.<br />
The company has established special<br />
industry management for several key<br />
industries, including the bakery industry.<br />
“Our industry managers have in-depth<br />
Numerous drive units are used in modern bakeries and industrial bread factories.<br />
Image: AdobeStock - industrieblick<br />
knowledge of the baking industry and<br />
are highly familiar with the requirements<br />
of bakeries as well as industrial bread<br />
factories”, Jörg Niermann, Head of<br />
<strong>Marketing</strong> at NORD, points out.<br />
In addition to the drive technology<br />
expertise and familiarity with the<br />
baking industry, NORD offers its<br />
customers another advantage: The<br />
company is represented worldwide,<br />
and its international service network<br />
guarantees quick customer support<br />
around the globe. NORD is available<br />
to its customers in 36 countries with<br />
assembly facilities, service and sales;<br />
competent service partners are ready<br />
to help in 52 other countries.<br />
6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2023</strong>