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food Marketing - Technology 4/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Cover Story<br />

Efficient Drives for Bakery and Bread<br />

Factories<br />

Ovens and other baking equipment are the biggest energy consumers in the baking industry. However,<br />

this does not mean that other areas do not also offer approaches for saving energy. Specialist<br />

NORD DRIVESYSTEMS supports companies with energy-efficient drive solutions that are specifically tailored<br />

to bakeries.<br />

Whether kneading system, conveyor<br />

belt or continuous furnace: numerous<br />

automation units are at work in<br />

modern bakeries – and all of them are<br />

equipped with individual electric drive<br />

systems. In a kneading machine, at<br />

least the dough hook is driven, often<br />

the vat is also rotated, lifted or tilted<br />

and the lid is lifted automatically.<br />

These numerous drive systems are<br />

an important factor in the automated<br />

bakery industry and deserve attention<br />

for several reasons. On the one<br />

hand, they have to meet demanding<br />

requirements, for example, in terms of<br />

hygiene – keyword: <strong>food</strong> safety – and<br />

reliability. On the other hand these<br />

drives can offer significant potential<br />

for increasing energy efficiency and<br />

reducing the Total Cost of Ownership<br />

(TCO).<br />

Own industry management<br />

NORD DRIVESYSTEMS specializes<br />

in efficient tailor-made drives for a<br />

wide variety of industrial applications.<br />

With its drive components – motor,<br />

gear unit, industrial gear unit and<br />

frequency inverter – the drive expert<br />

based in Bargteheide near Hamburg<br />

supplies more than 100 industries.<br />

The company has established special<br />

industry management for several key<br />

industries, including the bakery industry.<br />

“Our industry managers have in-depth<br />

Numerous drive units are used in modern bakeries and industrial bread factories.<br />

Image: AdobeStock - industrieblick<br />

knowledge of the baking industry and<br />

are highly familiar with the requirements<br />

of bakeries as well as industrial bread<br />

factories”, Jörg Niermann, Head of<br />

<strong>Marketing</strong> at NORD, points out.<br />

In addition to the drive technology<br />

expertise and familiarity with the<br />

baking industry, NORD offers its<br />

customers another advantage: The<br />

company is represented worldwide,<br />

and its international service network<br />

guarantees quick customer support<br />

around the globe. NORD is available<br />

to its customers in 36 countries with<br />

assembly facilities, service and sales;<br />

competent service partners are ready<br />

to help in 52 other countries.<br />

6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2023</strong>

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