GG_N53_PORT_Complet-web_V2

ITALY
FOCUS
1990s, my father understood that the Italian market was going into a huge decline
in consumption and decided to try and find new openings in export markets”,
recounts Marco Volpi. The decision proved to be extremely judicious and 80% of
the wines are now shipped abroad. To gain a foothold in overseas markets, Cantine
Volpi chose to step up its environmental commitments and go down the organic
route, among other strategic decisions. “Organic wines are the reason we have
been able to open up and develop the export market. Now we are trying to focus
on turning most of our vineyards and wines from Piedmont organic”. The organic
labels have been particularly successful in the United States and, predictably,
the Nordic countries, where sales have grown apace over the past twenty years.
The winery is continuing to build on these achievements by focusing on other
sustainable practices: “we use techniques like green manure to enhance biodiversity”,
explains Volpi. In 2022, the company started and completed the formalisation
and consolidation process of practices and procedures aimed at achieving
the sustainable ‘Equalitas’ certification scheme. The initiative dovetails with the
guiding principles at the winery, where respect is shown for the environment and
employees, the local area is the focal point of promotion and progress in quality is
incremental through the use of new technologies.
MARCO VOLPI WAS RANKED AMONG THE MOST PROMISING UNDER-30S IN THE WORLD OF
FOOD AND BEVERAGE BY THE S.PELLEGRINO AND ACQUA PANNA DIGITAL MAGAZINE IN 2020
AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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