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<strong>PORT</strong>UGAL<br />
EX<strong>PORT</strong><br />
The winery is constantly moving forward and<br />
positioned at the cutting edge of research and<br />
innovation. It has set itself a challenge that<br />
mirrors its ambitions – to become a sustainable<br />
firm across its business, in the vineyards, winery,<br />
bottling facilities and sales department. The<br />
project dictates the company’s export strategy.<br />
Seeking out new export destinations is now off<br />
the agenda – although admittedly José Maria da<br />
Fonseca-labelled wines are already present in the<br />
many import countries across the globe. Emphasis<br />
is now placed on ramping up the company’s<br />
presence in existing markets, and even more<br />
importantly, favouring quality over quantity.<br />
The company exports 50% of its wines, most of<br />
them red, although recently demand for white,<br />
rosé and sparkling wines has grown, comments<br />
Marta Oliveira, the winery’s sales assistant. The<br />
trend reflects current consumer demand for lower<br />
alcohol wines. The Portuguese wine proposition is<br />
extensive and therefore caters to demand across<br />
the international marketplace. The range is not<br />
only varied, stresses Oliveira, but also unique<br />
with grape varieties very seldom found in other<br />
producer regions.<br />
ANTONIO SOARES FRANCO MANAGES THE COMPANY<br />
WITH HIS BROTHER DOMINGOS<br />
GUSTAVO MONTEIRO, THE SALES DIRECTOR<br />
AT AVELEDA<br />
AVELEDA, SHIPPING WINES<br />
TO OVER 80 COUNTRIES<br />
Aveleda, the largest producer and exporter of<br />
Vinho Verde, offers a great illustration of the rise<br />
of Portuguese wines internationally. Founded in<br />
1870, the company has been owned by the Guede<br />
family for 5 generations. Over the course of its<br />
150-year history it has garnered a strong reputation<br />
with a foothold in 5 regions across Portugal –<br />
Vinho Verde, Douro, Bairrada, Algarve and Lisbon<br />
– exporting to over 80 countries. The United<br />
States, Germany, Brazil, Canada and France are its<br />
leading export markets but the company also takes<br />
a keen interest in Eastern Europe, oriental countries<br />
and South America, explains sales director<br />
Gustavo Monteiro.<br />
Despite its exponential rate of growth, the winery<br />
has remained true to its ethos – a fine eye for<br />
AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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