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TODAY, ARIONE IS RUN BY BROTHERS MAURO AND LUCA ARIONE, WHO MANAGE THE TWO FAMILY WINERIES<br />
too, especially for products so closely linked to wellness. This also explains why<br />
it has decided to use grape must, without resorting to de-alcoholisation. Its<br />
main markets currently are Russia, the Middle East and Asia, while demand<br />
is also growing within the EU.<br />
ARIONE<br />
Even the historic (1870) Piedmont family business, which has vineyards in<br />
the fertile regions of the Langhe and Monferrato, has decided to venture<br />
into no and low alcohol wine territory, sensing the growing interest in<br />
the categories. The growth reflects the increasing attention paid by larger<br />
scale Italian producers to global trends. Arione uses grape must processed<br />
with various components, with no de-alcoholisation. The company is also<br />
experimenting with similar solutions in collaboration with another winery.<br />
Again, it is premature to speak of global market share, but the data seems<br />
to be promising. Growth of low and no alcohol wines has reached 30%<br />
in some markets in recent years, with forecasts pointing to an annual<br />
increase of 15%-20% over the next 3-5 years. The company reports that its<br />
products are stocked in some US shops in sections dedicated to no and<br />
low alcohol ranges.<br />
76 AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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