You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SCANDINAVIA<br />
FOCUS<br />
aspects. It belongs to The United Nations Global<br />
Compact, the largest global initiative for sustainability,<br />
which is a platform of collective actions<br />
fostering fairer and more inclusive companies.<br />
Anora advocates transparency and respect for<br />
human rights at every level of production. It<br />
also promotes diversity and equality, with 40%<br />
of board positions occupied by women. Through<br />
this, Anora demonstrates how its commitment<br />
goes way beyond the environment alone. In fact,<br />
it has developed a broad range of alcohol-free or<br />
low alcohol products, both in the wine and spirits<br />
categories. In 2022 alone, 26 NOLO products<br />
were launched by the group.<br />
TRAVEL RETAIL IS ALSO AN IM<strong>PORT</strong>ANT SALES CHANNEL FOR THE<br />
GROUP AS IT HELPS GROW THE COMPANY’S GLOBAL REPUTATION<br />
A SUCCESSFUL BUSINESS MODEL<br />
Anora has always placed sustainability at the core<br />
of its strategy, as both a driver of growth and value<br />
creation. In fact, it offers tangible proof of<br />
the success of this business model, generating<br />
revenue of 703 million euros in 2022 with a staff<br />
of 1,200. Its portfolio continues to expand – in<br />
2022, it took over Globus Wine, Denmark’s leading<br />
wine company. By acquiring new brands<br />
and diversifying its listings, it has strengthened<br />
its presence in the Nordic markets.<br />
Obviously, the story doesn’t end here. To promote<br />
growth, the company also focuses on its iconic<br />
brands, its constant innovations, on creating digital<br />
channels and on its distribution business. It<br />
has just signed an agreement with AB InBev to<br />
market some of its famous beers – Corona, Stella<br />
Artois and Budweiser – in the on-trade in Finland<br />
and Norway. The move underscores the group’s<br />
determination not to just focus on the off-trade.<br />
The on-trade is also an area where Anora seems<br />
intent on becoming a major player, particularly in<br />
international markets. It already exports to over<br />
30 countries. The aim is “to introduce the world<br />
to the finest products from the Nordic countries<br />
and to introduce the Nordic countries to the world’s<br />
finest products”. There is no denying that<br />
Anora is gearing up to become one of the world’s<br />
leading players.<br />
ANORA DISTRIBUTES RENOWNED BRANDS LIKE LOUIS ROEDERER<br />
CHAMPAGNES, JACK DANIELS AND FERNET BRANCA<br />
AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
93
Change language