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ITALY<br />
TREND<br />
low and no alcohol together, in reality low alcohol products are leading the way.<br />
Finding reliable global statistics both for low alcohol wines and for non-alcoholic<br />
grape/must products is a tall order. For communications and marketing purposes, it<br />
is important to define the individual sub-categories of products, which also include<br />
beers and malt-based products, ciders, hard seltzers, cocktails and grape-based<br />
products.<br />
CANELLA<br />
Luciano Canella’s interest in low-alcohol and freshness goes back a long way, well<br />
before the current trends. It was back in the 1980s, in fact, that the sparkling wine<br />
entrepreneur from the Venetian and Treviso hinterland became interested in<br />
low-alcohol, healthy and low-calorie drinks and introduced a bottled, preservative-free<br />
version of ‘Bellini’, the famous Venetian cocktail.<br />
BROTHERS TOMMASO AND ALVISE CANELLA ARE<br />
THE THIRD GENERATION AT THE CANELLA WINERY<br />
74 AUTUMN 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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