WINTER 2024

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170 THE DISTRIBUTOR’S LINK JOE DYSART COMING SOON FOR FASTENER DISTRIBUTORS: AI, EVERYWHERE... NO KIDDING from page 142 Meanwhile, if you’re too busy to attend the meeting, you’ll still be able to program Google Meet to ‘attend the meeting for me’ and ‘deliver my message to the meeting.’ With Google Chat, fastener distributors will be able to ask questions about Google Chat content, get a text summary of documents shared in the chat and catch-up on missed chats. “We’re also making it easier to build larger communities across Chat -- with support for up to 500,000 participants,” says Google’s Pappu. With Gmail, you’ll be able to use AI to auto-write emails and email responses. And Gmail will also be able to auto-generate instant text replies to emails with a single tap. Programmers working at fastener distributorships who use Google Workspace will be able to task Duet AI to offer basic, auto-codewriting assistance that can be triggered by a simple text input. Plus, Google is also promising that Duet AI will analyze the computer code you’re working on and either finish that code for you -- or make suggested, performance-enhancing changes. Even better: The AI will also look for vulnerabilities in the computer code you write and suggest fixes. ¤ Salesforce Einstein Copilot: (current base of paying users: 150,000, pricing not available) (www. salesforce.com/news/press-releases/2023/09/12/ ai-einstein-news-dreamforce/): Salesforce’s AI rework-inprogress for its sales, service and marketing software is also promising a more holistic and creative use of all the suite’s apps. If you’re already using Salesforce at your fastener distributorship, you’ll be able to use the soon-to-beavailable Einstein Copilot to draw on all apps to get an answer to a specific question posed via chat for example. And you’ll be able to use all data from all apps to accomplish specific tasks such as digital storefronts, drafting custom code, creating data visualizations, or providing sales associates with recommended steps to close deals faster. In terms of the AI’s impact on Salesforce’s specific uses: With Sales, you’ll be able to better research accounts, auto-prep for meetings and update account information. The AI will also automatically summarize video calls with customers and extract highlights, customer sentiment and offer recommended next steps to close a sale. Sales emails can be auto-generated with the new AI. And contract clauses can be automatically drafted and embedded in the contracts your fastener distributorship uses with partners and customers. With Service, you’ll be able to auto-generate emails, SMS messages, live chat and/or social media responses to customers. And you’ll be able to provide reliable answers to customers -- based on all the data stored in your company database. Service teams will also be able to resolve customer issues faster by using answers auto-generated by the AI. And they’ll be able to seamlessly integrate those answers into their flow of work and autonomously compete tasks like auto-summarizing intricate support cases and field work orders. With Marketing, you’ll be able to auto-generate emails and Web site landing pages and customer contact forms can also be forged that automatically populate each customer’s unified profile. In addition, fastener distributors will also be able to auto-generate follow-up surveys to help increase longterm customer engagement and purchasing. With Commerce, you’ll be able to auto-generate a digital storefront, auto-manage complex tasks like maintaining multi-product data and auto-create product descriptions in multiple languages. Plus, all digital storefronts with be automatically optimized for search engine discovery. And you’ll also be able to edit digital storefront design simply by chatting with Salesforce. With Code Development, programmers at fastener distributors will be able to transform natural language prompts into Apex code, suggest more effective and accurate code and proactively scan for code vulnerabilities – all from within the developer environment. And with Salesforce’s business intelligence app, Tableau, you’ll be able to quickly go from raw data to actionable insights using a conversational interface. The kicker to all this new AI enhancement: By early <strong>2024</strong>, all of these changes to all the software suites are expected to be fully realized. As to what we’ll see in say January 2025 -- once the blazingly fast evolution of AI gets an additional year to mature and grow ever-more sophisticated: One can only wonder. JOE DYSART
INTERNATIONAL FASTENER EXPO MANDALAY BAY, LAS VEGAS, NV - OCTOBER 10-11, 2023 CONTINUED ON PAGE 173
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WINTER 2024

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