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TAB, MAX & SKY<br />

with Adam Floyd<br />

CUSTOMER CARE<br />

Thank you to everyone who dropped by the Tabcorp<br />

stand at the recent Australasian Hospitality & Gaming<br />

Expo in Brisbane to chat with our TAB, MAX & SKY<br />

team members.<br />

The opportunity to take you, our valued venue<br />

partners, through a range of upcoming enhancements<br />

across our three brands is one we relish. Your<br />

enthusiasm and feedback are very much appreciated<br />

by our team. We take everything you’ve shared with<br />

us on board as we approach the launch of some truly<br />

exciting and innovative products – more information on<br />

which we’ll be sharing in a future edition.<br />

We are also proud to announce that we’ve extended<br />

our partnership with the AHG to present the expo for<br />

a further three years. The opportunity to work side-byside<br />

with our friends across the industry to continue to<br />

bring such an incredibly exciting and vital event to life<br />

is one we certainly don’t take for granted.<br />

By the time you’re reading this, we will have launched<br />

our new TAB Compliance Program. The new<br />

program expands on the current topics of responsible<br />

gambling and AML/CTF, with a renewed focus on<br />

harm minimisation and customer care, and puts<br />

this information into simpler terms to ensure all TAB<br />

Operators have the best chance of putting what they<br />

have learned into practice. We have also introduced<br />

a new topic, focusing on the Privacy Act, Tabcorp’s<br />

Privacy Policy and why privacy matters in our retail<br />

space.<br />

Training is not only essential to ensuring that our<br />

TAB Operators continue to provide a top-notch<br />

experience for punters, but that we are providing a safe<br />

environment for our customers to interact with TAB in a<br />

retail context.<br />

TAB has also launched our very own sport and racing<br />

platform for local tipsters, aptly titled, TIP’EM.<br />

Punters can enter venue-led competitions across<br />

AFL, NRL and select horse racing events using a<br />

unique code displayed in participating pubs. If you’re<br />

interested in setting up your own competitions, please<br />

get in contact with your TAB Wagering Sales Executive.<br />

TIP’EM is completely free for venues to use.<br />

It’s also been an exciting start to the year at MAX.<br />

Our partnership with AAC Paging has been hugely<br />

successful, with further enhancements focusing on<br />

Responsible Gambling and AML already proving to be<br />

beneficial for our venue partners. This system can be<br />

used for paging across the entire venue, integrating<br />

seamlessly with multiple devices.<br />

AnalyticsHub, powered by Tableau, has also seen<br />

many enhancements and improvements which<br />

includes the integration of POS data. There are over<br />

130 customisable dashboards and reports currently<br />

available.<br />

MAX have also just signed an exclusive arrangement<br />

with QANTUM to provide our venues with greater<br />

flexibility when it comes to loyalty programs. I<br />

encourage you to have a chat with your MAX Business<br />

Partner Manager if you’re interested in learning more.<br />

<strong>QHA</strong> REVIEW | 16

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