QHA-Review_April_Digital

FOCUS
“THE SECRET TO A SUCCESSFUL
HOLIDAY IS ENSURING THE KIDS
ARE HAPPY,” IS A SENTIMENT
THAT MANY ACCOMMODATION
PROVIDERS ARE STARTING TO
TAKE MORE SERIOUSLY, BUT
MAYBE NONE QUITE AS MUCH
AS THE PARADISE RESORT.
What was once an overlooked demographic in the
hospitality industry has clearly become an incredibly
valued one over the past few years. Interestingly,
children are beginning to have a huge impact on
tourism, especially with the increasing growth and
accessibility of family travel.
Perfectly representing this rising movement for more
kid-friendly accommodation is Paradise Resort – the
mecca of all family hotels and the clear experts when it
comes to redefining the hospitality experience as both
a heaven for kids and a paradise for adults.
When describing the unique strategy responsible
for the venue being awarded Best Family Resort in
Australia for an impressive 12 years in a row, sales and
marketing manager, Alicia Szerszyn, said the resort
purposely focuses on one key demographic – families
with children under 13 years of age.
“Our customers are busy families looking for value
for money and the option of an easy, all-in-one-place
holiday. These guests are seeking an experience to
rekindle traditional family values, often with extended
family and groups of friends travelling together.
“I believe our consistent success in being awarded
Best Family Resort in Australia can be attributed to our
important commitment to listening to our customers
and evolving alongside their needs.
“Cruise ships dominated the domestic family market
prior to the pandemic. For parents, the key benefit of a
cruise vacation is being able to relax while the kids are
occupied.
“Our total experience, which includes endless
entertainment, food and beverage offerings,
accommodation and partnerships with local tours and
attractions, is designed around making memories,”
she said.
Best described as a cruise ship on land, or maybe
even a theme park, Paradise Resort has easy access
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