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April 2012 Volume 15 Number 2 - Educational Technology & Society

April 2012 Volume 15 Number 2 - Educational Technology & Society

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E-training in organizations<br />

E-training resembles e-learning in many ways especially in terms of the methods of delivery and technology used,<br />

except that it refers to much shorter time frame of learning which usually is specifically designed to achieve a certain<br />

learning objective or skill. Typical types of e-training are video conferencing and web-based training. These<br />

technologies purport to permit delivery of learning which is “new, better, cheaper, and faster” (Bardach, 1997;<br />

Taylor, 2002) than traditional classroom methods. For the purpose of this study, e-training refers to any type of<br />

training provided in organizations via electronic media which include self-paced learning from Intranet, learning<br />

from CD-ROM at work, training provided by instructors live through Webcast, recorded sessions of past webcast<br />

trainings available to employees and others.<br />

The benefits of e-learning have been widely discussed including cost-effective, timely content, and access flexibility<br />

(Hong, Lai, & Holton, 2003; Lorenzetti, 2005; Rosenberg, 2001). Bouhnik and Marcus (2006) have specifically<br />

stated that e-learning has four advantages: (1) freedom to decide when each online lesson will be learned, (2) lack of<br />

dependence on the time constraint, (3) freedom to express thoughts and (4) accessibility to the course’s online<br />

materials.<br />

Despite all the perceived benefits of e-learning, research indicates that a high rate of students who commence elearning<br />

courses do not finish them (Dutton & Perry, 2002). Many are dissatisfied with the e-learning experience. A<br />

study by Loh (2007) on e-learning effectiveness in the manufacturing industry in Malaysia found that system quality,<br />

information quality, and perceived usefulness influenced e-learning effectiveness positively. Another study by Md.<br />

Hashim Nordin (2007) that investigates the factors contributing to continuance intention and user satisfaction in etraining<br />

has found that information quality and system quality were important factors leading to increase in usage<br />

and user satisfaction of e-learning in workplace. Higher level of satisfaction was also found to increase the intention<br />

to continue use.<br />

Underpinning theories<br />

<strong>Technology</strong> Acceptance Model (TAM)<br />

The <strong>Technology</strong> Acceptance Model (TAM), developed by Davis et al. (1989) intends to measure, predict, and<br />

explain user acceptance of information technology (refer to Figure 1). TAM theorizes that perceived usefulness and<br />

perceived ease of use determine users’ behavioral intention and actual usage. The causal relationships among these<br />

constructs have been validated empirically in many studies. Over the last two decades the TAM has been one of the<br />

most influential research models in studying the determinants of IT usage (Chau, 2001).<br />

Figure 1. <strong>Technology</strong> Acceptance Model (TAM)<br />

Delone and Mclean Information Systems Success (ISS) Model<br />

DeLone and McLean’s Information System Success Model (1992) touches on six dimensions of system success<br />

which include system quality, information quality, use, user satisfaction, individual impact, and organizational<br />

impact. System quality and information quality singularly and jointly affect both use and user satisfaction. Intention<br />

to use (use) has positive and negative effects on the degree of user satisfaction and vice versa. Both use and user<br />

satisfaction influence an individual, which will eventually impact on an organization. An updated model of ISS<br />

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