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April 2012 Volume 15 Number 2 - Educational Technology & Society

April 2012 Volume 15 Number 2 - Educational Technology & Society

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(DeLone & McLean, 2003) added “service quality” measure as a new dimension of the IS success model and<br />

grouped both the individual and organization impact measures into a single impact or benefit category called “net<br />

benefit”.<br />

Expectation-Confirmation Model<br />

Figure 2. DeLone and McLean information system success model (2003)<br />

The Expectation-Confirmation Theory (ECT) asserts that consumers’ intention to repurchase a product or service is<br />

significantly influenced by their prior experience with that product or service (Anderson & Sullivan 1993; Oliver<br />

1980). Lower expectation and/or higher perceived performance may lead to a greater confirmation, which results in<br />

positive influences to customer satisfaction and continuance intention. Reversing the relationship would cause<br />

disconfirmation, dissatisfaction, and discontinuance intention. Confirmation refers to the expectation-performance<br />

discrepancy (Hayashi, Chen, Ryan & Wu, 2004). Bhattacherjee (2001) suggests that the IS users’ continuance<br />

decision is similar to consumers’ repurchase decision because both decisions (1) follow an initial (acceptance or<br />

purchase) decision, (2) are influenced by the initial use (of IS or product) experience, and (3) can potentially lead to<br />

an ex-post reversal of the initial decision.<br />

Figure 3. Expectation-Confirmation Model (ECM)<br />

The advancement of the theoretical framework for the present study is based on TAM (Davis, 1989), Updated<br />

Delone and Mclean’s information system success model (2003) and Expectation-Confirmation Model<br />

(Bhattacherjee, 2001). Based on the integrative review of the literature, six factors that are believed to be most<br />

significant to influence user satisfaction in using e-training are chosen to be included in this study. These factors are<br />

categorized into three distinct dimensions: (1) trainee (computer self-efficacy and motivation to learn), (2) course<br />

(ease of use and contents of training), and (3) organization (management support and organizational support). The<br />

effect of user satisfaction on e-training effectiveness in terms of continuance intention and net benefits to individual<br />

are then investigated.<br />

Trainee dimension: Computer self-efficacy and motivation to learn<br />

According to Compeau and Higgins (1995), computer self-efficacy is an individual’s belief in his or her ability to<br />

perform specific computer tasks. It is believed that individuals having high level of computer self-efficacy are more<br />

likely to engage in computer tasks and demonstrate persistence in completing computer tasks despite difficulties<br />

(Johnson, Lester & Ferguson, 2001). Likewise, Lim et al. (2007) found that the higher the trainee’s computer self-<br />

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