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2010Annual Report - Schneider Electric CZ, s.r.o.

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12.2 - Trademarks<br />

At December 31, 2010, the main trademarks recognised were as follows:<br />

CONSOLIDATED FINANCIAL STATEMENTS<br />

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS<br />

Dec. 31, 2010 Dec. 31, 2009<br />

APC 1,382 1,277<br />

Pelco 370 343<br />

Clipsal 194 159<br />

MGE 167 200<br />

TAC 101 108<br />

Juno 86 79<br />

Digital 50 41<br />

Xantrex 21 25<br />

Merten 18 18<br />

Kavlico 12 11<br />

BEI 9 8<br />

Other 16 19<br />

NET 2,426 2,288<br />

The migration of the Group’s brands towards the <strong>Schneider</strong> <strong>Electric</strong> brand (One Brand project) has led to the amortisation from January 1, 2010<br />

of the Xantrex, TAC and MGE brands over a six-year period. The corresponding amortisation expense totaled EUR56 million over the year.<br />

2010 REGISTRATION DOCUMENT SCHNEIDER ELECTRIC 177<br />

5

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