The Logo - Cincinnati Children's Hospital Medical Center

More documents

Recommendations

Info

Logo Use With Departments, Divisions, Centers and Programs (continued) Logo lockups can be used on promotional items such as T-shirts, pens, coffee mugs, etc. Example of a logo lockup on a promotional item Department of Development Logo lockups can also be used on printed materials such as brochures and postcards. Example of a logo lockup on a CD and mailer The Logo CINCINNATI CHILDREN’S IDENTITY GUIDELINES 9
Logo Safe Area and Minimum Size Logo Safe Area A protective margin around the logo ensures the logo’s prominence and integrity. The logo should remain a set distance away from text, photos and all other design elements in a publication. (See Figure 1.) Minimum Size To ensure legibility, the logo should not be reduced to a size where it is unable to be easily read. In print pieces, do not reduce the logo below a measurement of 2” in length. (See Figure 2.) In rare instances, the logo may be reduced to a measurement no smaller than 1” in length for promotional items such as pens, pencils or lapel pins. (See Figure 3.) Fig. 1: Safe area = 2r (at the size of the logo) Fig. 2: Do not reduce the logo below 2” in length. 2” Fig. 3: Example of an instance in which it is acceptable to reduce the logo to less than 2” in length. 1” The Logo CINCINNATI CHILDREN’S IDENTITY GUIDELINES 10
Page 1 and 2: A guide to clear and consistent por
Page 3 and 4: Introduction The Cincinnati Childre
Page 5 and 6: The Logo Our logo is composed of tw
Page 7 and 8: Vertical Logo The vertical orientat
Page 9: Logo Use With Departments, Division
Page 13 and 14: Kids Icon in Isolation The kids ico
Page 15 and 16: Promotional Items Use of the Cincin
Page 17 and 18: Acceptable Use of the Tagline The
Page 19 and 20: Design System The design system use
Page 21 and 22: Model Direction Caregiver: friendly
Page 23 and 24: Typography The typefaces we use inf
Page 25 and 26: Rounded Corner Using rounded corner
Page 27 and 28: Postcard Examples of printed postca
Page 29 and 30: Print Ads Examples of print ads Des
Page 31 and 32: Special Events, Campaigns and Initi
Page 33 and 34: Application To maintain the integri
Page 35 and 36: Business Cards Business cards are c
Page 37 and 38: Templates A variety of templates ha
Page 39 and 40: Postcard and Brochure Templates Pos
Page 41 and 42: Correspondence (Letterhead, Memos a
Page 43 and 44: Permanent Signs Permanent signs inc
Page 45 and 46: Credits, Closings and Copyright Tre
Page 47 and 48: Our Vision To be the leader in impr

The Logo - Cincinnati Children's Hospital Medical Center

Create successful ePaper yourself

Delete template?

Save as template?