The Logo - Cincinnati Children's Hospital Medical Center

More documents

Recommendations

Info

Promotional materials for employee blood drives Patient Safety communications materials Strategic Plan communications materials, packaged in a kit Design System CINCINNATI CHILDREN’S IDENTITY GUIDELINES 31
Application To maintain the integrity of the medical center’s brand, it is essential that we incorporate the concepts presented in our Identity Guidelines into every communications piece we produce. This includes letters, business cards, PowerPoint presentations, flyers, posters and even fax cover sheets. We have created several templates to make it easy to develop communications that comply with these guidelines. Refer to this chapter when you have questions about how to apply our branding to a particular communications need. When you follow these guidelines, the medical center will be portrayed in a consistent manner, leading to a stronger presence both internally and externally. <strong>The</strong> tools referenced in this chapter can be found online in the Template Toolbox on <strong>Center</strong>Link at http://centerlink/ Portal/DesktopDefault.aspx?g=188&gl=1421. Letterhead Using a standard format for setting up a letter portrays professionalism and consistency in the appearance and tone of our communications. Follow the guidelines on this page for formatting a letter. Margins Top: 2.75” Bottom: 1.25” Left: 1.5” Right: 1.5” Text recommendation 11 or 12 pt Garamond or Times Flush left / rag right Double return paragraph breaks Application CINCINNATI CHILDREN’S IDENTITY GUIDELINES 32
Page 1 and 2: A guide to clear and consistent por
Page 3 and 4: Introduction The Cincinnati Childre
Page 5 and 6: The Logo Our logo is composed of tw
Page 7 and 8: Vertical Logo The vertical orientat
Page 9 and 10: Logo Use With Departments, Division
Page 11 and 12: Logo Safe Area and Minimum Size Log
Page 13 and 14: Kids Icon in Isolation The kids ico
Page 15 and 16: Promotional Items Use of the Cincin
Page 17 and 18: Acceptable Use of the Tagline The
Page 19 and 20: Design System The design system use
Page 21 and 22: Model Direction Caregiver: friendly
Page 23 and 24: Typography The typefaces we use inf
Page 25 and 26: Rounded Corner Using rounded corner
Page 27 and 28: Postcard Examples of printed postca
Page 29 and 30: Print Ads Examples of print ads Des
Page 31: Special Events, Campaigns and Initi
Page 35 and 36: Business Cards Business cards are c
Page 37 and 38: Templates A variety of templates ha
Page 39 and 40: Postcard and Brochure Templates Pos
Page 41 and 42: Correspondence (Letterhead, Memos a
Page 43 and 44: Permanent Signs Permanent signs inc
Page 45 and 46: Credits, Closings and Copyright Tre
Page 47 and 48: Our Vision To be the leader in impr

The Logo - Cincinnati Children's Hospital Medical Center

Create successful ePaper yourself

Delete template?

Save as template?