The Logo - Cincinnati Children's Hospital Medical Center

Logo Use With Departments,
Divisions, Centers and Programs
When the Cincinnati Children’s logo appears with a
department, division, center or program name, it is called a
lockup. A department, division, center or program can be
recognized by using a logo lockup. Associating the name
with the Cincinnati Children’s logo builds equity in the
Cincinnati Children’s brand and promotes brand recognition
wherever a department, division, center or program name is
used. (See Figures 1 and 2.)
Unique department, division, center or program logos or
wordmarks are not permitted.
When creating a lockup, extend the name of the
department, division, center or program according to the
diagram at the right. Use natural breaks when appropriate,
such as before or after articles like “and.” (See Figure 3.)
Logo lockups should be created by Marketing and
Communications or by another graphic design professional.
For digital art, contact Marketing and Communications at
513-636-4420 or marketing@cchmc.org.
Division of Hematology/Oncology
Fig. 1: Cincinnati Children’s logos showing division lockups
Research Foundation
Fig. 2: When designing a lockup, spacing should follow the height of
the letter “r” from the wordmark as indicated below.
Division of Hematology/Oncology
The Heart Center
Division of Hematology/Oncology
Division of Occupational
and Physical Therapy
Research Foundation
Fig. 3: Do not extend a department, division, center or program name
beyond the “d” in the second appearance of “Children’s.”
Division of Occupational Therapy
and Physical Therapy
Division of Hematology/Oncology
The Logo
Research Foundation
The Heart Center
Division of Occupational
and Physical Therapy
Measure distance from logo and
relative height of tag with the letter
“r” from the wordmark.
CINCINNATI CHILDREN’S IDENTITY GUIDELINES
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