The Logo - Cincinnati Children's Hospital Medical Center

Application
To maintain the integrity of the medical center’s brand, it is
essential that we incorporate the concepts presented in our
Identity Guidelines into every communications piece we
produce. This includes letters, business cards, PowerPoint
presentations, flyers, posters and even fax cover sheets.
We have created several templates to make it easy to develop
communications that comply with these guidelines. Refer to
this chapter when you have questions about how to apply our
branding to a particular communications need. When you
follow these guidelines, the medical center will be portrayed
in a consistent manner, leading to a stronger presence both
internally and externally.
The tools referenced in this chapter can be found online in
the Template Toolbox on CenterLink at http://centerlink/
Portal/DesktopDefault.aspx?g=188&gl=1421.
Letterhead
Using a standard format for setting up a letter portrays
professionalism and consistency in the appearance and tone of
our communications. Follow the guidelines on this page for
formatting a letter.
Margins
Top: 2.75”
Bottom: 1.25”
Left: 1.5”
Right: 1.5”
Text recommendation
11 or 12 pt Garamond or Times
Flush left / rag right
Double return paragraph breaks
Application
CINCINNATI CHILDREN’S IDENTITY GUIDELINES
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