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The Logo - Cincinnati Children's Hospital Medical Center

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Vertical <strong>Logo</strong><br />

<strong>The</strong> vertical orientation of the logo should only be used where<br />

size restrictions make the vertical orientation the only suitable<br />

option. It is also acceptable in cases where it is on a pre-existing<br />

surface, such as a building sign.<br />

For approval to use the vertical logo, contact Marketing and<br />

Communications at marketing@cchmc.org or 513-636-4420.<br />

<strong>The</strong> <strong>Cincinnati</strong> Children’s vertical logo<br />

<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong> Descriptor <strong>Logo</strong><br />

It is important that we build equity in the standard version of<br />

our corporate logo (see page 4). <strong>The</strong>refore, the logo featuring<br />

the “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor should be saved<br />

for use only in the following instances:<br />

1) <strong>The</strong> “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor can be used on<br />

mail panels of print publications.<br />

2) Use the “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor in special<br />

cases when communications are going out to an audience<br />

(e.g., a group, organization or geographic region) where<br />

<strong>Cincinnati</strong> Children’s is not immediately recognized<br />

as a medical center.<br />

If you have a question about whether or not to use the<br />

“<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor, please contact<br />

Marketing and Communications at 513-636-4420 or<br />

marketing@cchmc.org.<br />

<strong>The</strong> <strong>Cincinnati</strong> Children’s logo with “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor<br />

<strong>The</strong> <strong>Logo</strong><br />

CINCINNATI CHILDREN’S IDENTITY GUIDELINES<br />

6

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