The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
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Vertical <strong>Logo</strong><br />
<strong>The</strong> vertical orientation of the logo should only be used where<br />
size restrictions make the vertical orientation the only suitable<br />
option. It is also acceptable in cases where it is on a pre-existing<br />
surface, such as a building sign.<br />
For approval to use the vertical logo, contact Marketing and<br />
Communications at marketing@cchmc.org or 513-636-4420.<br />
<strong>The</strong> <strong>Cincinnati</strong> Children’s vertical logo<br />
<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong> Descriptor <strong>Logo</strong><br />
It is important that we build equity in the standard version of<br />
our corporate logo (see page 4). <strong>The</strong>refore, the logo featuring<br />
the “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor should be saved<br />
for use only in the following instances:<br />
1) <strong>The</strong> “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor can be used on<br />
mail panels of print publications.<br />
2) Use the “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor in special<br />
cases when communications are going out to an audience<br />
(e.g., a group, organization or geographic region) where<br />
<strong>Cincinnati</strong> Children’s is not immediately recognized<br />
as a medical center.<br />
If you have a question about whether or not to use the<br />
“<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor, please contact<br />
Marketing and Communications at 513-636-4420 or<br />
marketing@cchmc.org.<br />
<strong>The</strong> <strong>Cincinnati</strong> Children’s logo with “<strong>Hospital</strong> <strong>Medical</strong> <strong>Center</strong>” descriptor<br />
<strong>The</strong> <strong>Logo</strong><br />
CINCINNATI CHILDREN’S IDENTITY GUIDELINES<br />
6