The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
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Video<br />
When applying our branding to video productions, the standards<br />
outlined in the <strong>Cincinnati</strong> Children’s Identity Guidelines should<br />
be followed. This includes adhering to the guidelines provided<br />
on logo and tagline usage (pages 4 and 15), type (page 22), color<br />
(page 21), photography (page 18) and design elements (page 23).<br />
Special cases unique to video are addressed below.<br />
Type<br />
Use the typefaces listed on page 22 of the Identity Guidelines.<br />
All text needs to be legible. Do not apply special effects to text or<br />
the logo, such as outlines or drop shadows.<br />
Motion<br />
In video applications, the logo may be used over motion video.<br />
It can also build (for example, the kids icon and wordmark can<br />
come together, in either order, but the wordmark should not be<br />
built letter by letter).<br />
<strong>The</strong> logo and “change the outcome” tagline should appear in<br />
every video, either in the close or in both the open and close.<br />
(See page 17 of the Identity Guidelines for how to use the tagline<br />
with the logo. See page 5 for use of background colors with the logo.)<br />
Do not alter the logo or change its intent. It can be animated,<br />
but the elements cannot fly apart. When the logo comes to rest,<br />
it must respect the standards set out in the Identity Guidelines.<br />
Examples of the logo in motion<br />
Application<br />
CINCINNATI CHILDREN’S IDENTITY GUIDELINES<br />
43
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