The Logo - Cincinnati Children's Hospital Medical Center

More documents

Recommendations

Info

Composition Use a centralized arrangement of subject matter. • Keep models and primary element as a focal point. • Overlap models when feasible. • Show scenes with interaction – touching, hugging, hand-holding, consulting. • Avoid wide, unorganized locations. • Aim for bright colors, natural moments. • Use selective focus when appropriate (i.e., focal point with blurred background). • Magnify details when relevant (i.e., close-up shot of patient’s special toy, close-up shot of patient’s hands, feet, etc). Models • Strive to use actual people from <strong>Cincinnati</strong> Children’s, including professionals, families and patients. • Use models from many origins. Strive for an international feel. • Targeted patient ages: Newborn-18 years (know the audience when making selections). • Use a mainstream wardrobe selection. Colors should reflect color palette when possible. • Aim for groups no larger than three. Examples of the proper use of composition in photography Examples of models used in photography Design System CINCINNATI CHILDREN’S IDENTITY GUIDELINES 19
Model Direction Caregiver: friendly, compassionate Child: receptive, engaged Interaction should feel real, capturing a moment in time. Try to avoid: • Posed shots • Trite content • Sappy, overdone situations • Muted colors • Dramatic use of photo filters • Dark surroundings • Stock photography that does not fit into the principles described above Black and White Photography Black and white photography is acceptable when limited to less than four-color printing. <strong>The</strong> images should follow the principles described above. Proper model direction used in photography Examples of black and white and photography Design System CINCINNATI CHILDREN’S IDENTITY GUIDELINES 20
Page 1 and 2: A guide to clear and consistent por
Page 3 and 4: Introduction The Cincinnati Childre
Page 5 and 6: The Logo Our logo is composed of tw
Page 7 and 8: Vertical Logo The vertical orientat
Page 9 and 10: Logo Use With Departments, Division
Page 11 and 12: Logo Safe Area and Minimum Size Log
Page 13 and 14: Kids Icon in Isolation The kids ico
Page 15 and 16: Promotional Items Use of the Cincin
Page 17 and 18: Acceptable Use of the Tagline The
Page 19: Design System The design system use
Page 23 and 24: Typography The typefaces we use inf
Page 25 and 26: Rounded Corner Using rounded corner
Page 27 and 28: Postcard Examples of printed postca
Page 29 and 30: Print Ads Examples of print ads Des
Page 31 and 32: Special Events, Campaigns and Initi
Page 33 and 34: Application To maintain the integri
Page 35 and 36: Business Cards Business cards are c
Page 37 and 38: Templates A variety of templates ha
Page 39 and 40: Postcard and Brochure Templates Pos
Page 41 and 42: Correspondence (Letterhead, Memos a
Page 43 and 44: Permanent Signs Permanent signs inc
Page 45 and 46: Credits, Closings and Copyright Tre
Page 47 and 48: Our Vision To be the leader in impr

The Logo - Cincinnati Children's Hospital Medical Center

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?