The Logo - Cincinnati Children's Hospital Medical Center

Composition
Use a centralized arrangement of subject matter.
• Keep models and primary element as a focal point.
• Overlap models when feasible.
• Show scenes with interaction – touching, hugging,
hand-holding, consulting.
• Avoid wide, unorganized locations.
• Aim for bright colors, natural moments.
• Use selective focus when appropriate (i.e., focal point with
blurred background).
• Magnify details when relevant (i.e., close-up shot of patient’s
special toy, close-up shot of patient’s hands, feet, etc).
Models
• Strive to use actual people from Cincinnati Children’s,
including professionals, families and patients.
• Use models from many origins. Strive for an international feel.
• Targeted patient ages: Newborn-18 years (know the audience
when making selections).
• Use a mainstream wardrobe selection. Colors should reflect
color palette when possible.
• Aim for groups no larger than three.
Examples of the proper use of composition in photography
Examples of models used in photography
Design System
CINCINNATI CHILDREN’S IDENTITY GUIDELINES
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