The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
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Design System<br />
<strong>The</strong> design system used for all <strong>Cincinnati</strong> Children’s<br />
communications materials incorporates type, color, photography<br />
and design elements such as lines and shapes. <strong>The</strong>se guidelines are<br />
intended to help employees, graphic design agencies and others<br />
who use the <strong>Cincinnati</strong> Children’s brand when creating print and<br />
electronic pieces.<br />
Photography<br />
Overall, photography should maintain a captured-in-the-moment,<br />
editorial style with close interaction between the primary subjects<br />
in the composition (professionals, families, patients). Health care<br />
shots should convey the feeling of warmth and compassion.<br />
Research and surgery shots should suggest cutting-edge work and<br />
include people using modern technology/equipment.<br />
Photographs will come from a wide variety of sources, including<br />
our existing library of images, photo shoots and/or stock photography.<br />
Keep the following principles in mind when selecting photos and<br />
setting up photo shoots.<br />
Lighting<br />
When possible, use natural light. In general, light should be:<br />
• Bright, warm, uplifting<br />
• Not overly saturated<br />
• Not high contrast<br />
• Limited in use of photo or computerized enhancements<br />
Examples of the proper use of lighting in photography<br />
Design System<br />
CINCINNATI CHILDREN’S IDENTITY GUIDELINES<br />
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