The Logo - Cincinnati Children's Hospital Medical Center

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Envelopes Envelopes can be customized with specific information, such as department or division name and mail location code (MLC). How to Order Envelopes can be ordered online. See instructions for ordering in Template Toolbox on CenterLink at http://center link/Portal/DesktopDefault.aspx?g=188&gl=1421. Marketing and Communications MLC 9012 3333 Burnet Avenue Cincinnati, OH 45229-3039 3333 Burnet Avenue Cincinnati, OH 45229-3039 9” x 12” envelope 3333 Burnet Avenue Cincinnati, OH 45229-3039 #10 envelope Application 10” x 13” envelope CINCINNATI CHILDREN’S IDENTITY GUIDELINES 35
Templates A variety of templates have been developed to make it easy to create communications pieces that incorporate the medical center’s branding. These templates can be ordered online or downloaded from Template Toolbox on CenterLink. Refer to each section for instructions. Things to Remember Note about clip art: Clip art detracts from the professional image the medical center wants to portray. Therefore, when creating communications materials for Cincinnati Children’s, clip art should not be used as a design element. Photos are a more powerful element and can be downloaded from Template Toolbox at http://centerlink/Portal/DesktopDefault. aspx?g=188&gl=1421. Illustrations drawn by a professional artist also may be used upon approval. Contact Marketing and Communications at 513-636-4420 or marketing@cchmc.org to review illustrations. Signage policy: All permanent and temporary signs and posted materials must comply with the Cincinnati Children’s signage policy. The flyer and poster templates on page 37 should be used for all temporary notices. See Policy #505, “Signs and Posted Materials in Common Areas,” in the “CCHMC Policies, Procedures and Manuals” area of CenterLink. PowerPoint Templates A variety of PowerPoint templates are available for use in presentations, including white backgrounds, dark backgrounds and transition templates featuring photos. Any PowerPoint presentation that represents Cincinnati Children’s should use one of these templates. Download these and other templates from Template Toolbox on CenterLink at http://centerlink/Portal/DesktopDefault. aspx?g=188&gl=1421. Instructions for downloading are listed on the web site. Application CINCINNATI CHILDREN’S IDENTITY GUIDELINES 36
Page 1 and 2: A guide to clear and consistent por
Page 3 and 4: Introduction The Cincinnati Childre
Page 5 and 6: The Logo Our logo is composed of tw
Page 7 and 8: Vertical Logo The vertical orientat
Page 9 and 10: Logo Use With Departments, Division
Page 11 and 12: Logo Safe Area and Minimum Size Log
Page 13 and 14: Kids Icon in Isolation The kids ico
Page 15 and 16: Promotional Items Use of the Cincin
Page 17 and 18: Acceptable Use of the Tagline The
Page 19 and 20: Design System The design system use
Page 21 and 22: Model Direction Caregiver: friendly
Page 23 and 24: Typography The typefaces we use inf
Page 25 and 26: Rounded Corner Using rounded corner
Page 27 and 28: Postcard Examples of printed postca
Page 29 and 30: Print Ads Examples of print ads Des
Page 31 and 32: Special Events, Campaigns and Initi
Page 33 and 34: Application To maintain the integri
Page 35: Business Cards Business cards are c
Page 39 and 40: Postcard and Brochure Templates Pos
Page 41 and 42: Correspondence (Letterhead, Memos a
Page 43 and 44: Permanent Signs Permanent signs inc
Page 45 and 46: Credits, Closings and Copyright Tre
Page 47 and 48: Our Vision To be the leader in impr

The Logo - Cincinnati Children's Hospital Medical Center

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