The Logo - Cincinnati Children's Hospital Medical Center

Special Events, Campaigns and Initiatives
Special cases sometimes call for a unique look and feel to help
communicate a message. Examples of occasions where a
distinctive look may be called for include:
• Events such as the Radiothon and Blood Drive
• Campaigns such as United Way and Fine Arts Fund
• Corporate efforts or initiatives such as Patient Safety and
Hispanic Fiesta
When planning communications for these special cases, it is
essential to recognize that the Cincinnati Children’s name
remains the most important message to convey. Therefore, all
designs should support the Cincinnati Children’s brand and
work within our Identity Guidelines.
When developing communications for a special case, keep in
mind the following:
• Selected colors should come from the Cincinnati Children’s
color palettes (see page 21).
• Clip art is not to be used as a design element (see page 23).
• The look chosen and any supporting graphic elements need
to support the message being communicated.
• The overall look/theme and any graphic elements used
(such as illustrations or icons) should be executed by a
design professional.
• All special event/campaign looks should be approved by
Marketing and Communications.
The materials on pages 30-31 show examples of successful
design systems that are supportive of the Cincinnati Children’s
brand and identity.
Hispanic Fiesta communications materials
Design System
CINCINNATI CHILDREN’S IDENTITY GUIDELINES
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