The Logo - Cincinnati Children's Hospital Medical Center

The Tagline
A tagline is a summary statement that helps to
communicate a brand. Our tagline – change the
outcome® – shows the significant impact we have on
the lives of children, and allows us to communicate
our brand promise of bringing the world the joy of
healthier kids.
The “change the outcome” message was developed
through research, interviews and focus groups with
families, employees, management and the community.
It resonates among employees, medical personnel and
even donors. What resulted is a succinct and powerful
message that tells what we do and reinforces our vision
of being the leader in improving child health.
The Cincinnati Children’s tagline
The Tagline
CINCINNATI CHILDREN’S IDENTITY GUIDELINES
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