The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
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Design Elements<br />
Design elements can include shapes, lines and illustrations. <strong>The</strong>se<br />
elements provide a consistent way to organize communications<br />
materials. <strong>The</strong>y contribute to the overall feel of a piece, whether<br />
it is professional or casual, formal or family-friendly. Curves and<br />
soft lines used throughout our materials keep our layouts playful,<br />
with an element of spontaneity and softness.<br />
Note about clip art: Clip art detracts from the professional image<br />
the medical center wants to portray. <strong>The</strong>refore, when<br />
creating communications materials for <strong>Cincinnati</strong> Children’s,<br />
clip art should not be used as a design element. Photos are<br />
a more powerful element and can be downloaded from<br />
Template Toolbox at http://centerlink/Portal/DesktopDefault.<br />
aspx?g=188&gl=1421.<br />
Illustrations drawn by a professional artist also may be used<br />
upon approval. Contact Marketing and Communications at<br />
513-636-4420 or marketing@cchmc.org to<br />
review illustrations.<br />
Grids<br />
<strong>The</strong> use of colorful grids in our communications materials<br />
combines our color palette with our photography to bring<br />
emphasis to the most important element in our photos: the<br />
patients we care for. Colors used in the grid complement the<br />
photography while providing space for captions, pull-quotes<br />
and sidebars.<br />
Example of a colorful grid<br />
Proper use of grid system in a printed piece<br />
Design System<br />
CINCINNATI CHILDREN’S IDENTITY GUIDELINES<br />
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