The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
The Logo - Cincinnati Children's Hospital Medical Center
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Introduction 2<br />
<strong>The</strong> Brand 2<br />
Our Look 3<br />
Who Should Use <strong>The</strong>se Guidelines? 3<br />
<strong>The</strong> <strong>Logo</strong> 4<br />
Acceptable Use of the <strong>Logo</strong> 4<br />
Unacceptable Use of the <strong>Logo</strong> 7<br />
<strong>Logo</strong> Use With Departments, Divisions,<br />
<strong>Center</strong>s and Programs 8<br />
<strong>Logo</strong> Safe Area and Minimum Size 10<br />
<strong>Logo</strong> Color 11<br />
Kids Icon in Isolation 12<br />
Promotional Items 14<br />
<strong>The</strong> Tagline 15<br />
Acceptable Use of the Tagline 16<br />
<strong>Logo</strong> With Tagline Lockup 17<br />
Unacceptable Use of the Tagline 17<br />
Design System 18<br />
Photography 18<br />
Color Palette 21<br />
Typography 22<br />
Design Elements 23<br />
<strong>The</strong> Design System in Use 25<br />
Application 32<br />
Letterhead 32<br />
Business Cards 34<br />
Envelopes 35<br />
Templates 36<br />
Signage 41<br />
Resources 43<br />
Table of Contents<br />
CINCINNATI CHILDREN’S IDENTITY GUIDELINES<br />
1
Change language