The Logo - Cincinnati Children's Hospital Medical Center

Introduction
The Cincinnati Children’s visual identity is an integral part of
the medical center’s presence in the community and around
the world. How we visually portray ourselves expresses who we
are. Keeping our look consistent aids recognition, reinforces the
personality of our organization, and allows us to build loyalty and
confidence in the care we provide. By following these guidelines
we can ensure that all of our communications maintain a clear
and consistent portrayal of who we are.
The Brand
What Is a Brand?
A brand is the face you present to show who you are and what
may be expected of you. The Department of Marketing and
Communications and Cincinnati Children’s senior leadership
developed branding that defines the personality of the medical
center and how we are positioned in the field of health care. Our
branding consists of the following elements:
Brand Promise
Bringing the world the joy of healthier kids
Brand Positioning
To those who seek a healthier life for kids, Cincinnati Children’s
is their best option.
Brand Personality
Passionate, Nurturing, Innovative
Brand Affiliation
A determined person who has picked the best team
Introduction
CINCINNATI CHILDREN’S IDENTITY GUIDELINES
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