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From Page to Screen - WRAP: Warwick Research Archive Portal ...

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for textual information? Already a large amount of non-fictional information such as<br />

timetables, telephone books, catalogues and reference material is available in the often<br />

more convenient electronic format as well as in print, the Encyclopaedia Britannica being a<br />

prime example. Judging by the success of these projects and their obvious advantages of<br />

easy searchability and adaptability, it can be easily imagined that most of this type of<br />

factual information will soon have moved away from print. Experiments in hypertext<br />

fiction and other forms of online literature continue this exploration in<strong>to</strong> the area of<br />

fiction and it is for this reason that hypertexts are worth observing in the context of<br />

literary studies.<br />

But what will happen <strong>to</strong> the book? What is the printed equivalent of abstract art? The<br />

very self-conscious narratives ofpostmodemism indicate a high awareness ofthe process<br />

of rethinking of the book form; artist books on the other hand, focus more on the<br />

material. The author of the catalogue of an exhibition on the subject organised by the<br />

British Council claims:<br />

Most ofthe books in this exhibition are not what I'd think ofas good old-fashioned<br />

books. They aren't really concerned with a linear communication of ideas at all.<br />

Now that other media have <strong>to</strong> some extent supplemented (not supplanted) books<br />

as far as message carrying goes, it's as ifbooks themselves feel their liberation from<br />

having<strong>to</strong> carry anything. In this situation, their only possible ally is art: art for art's<br />

sake. (Exhibition catalogue)"<br />

6.3: The Bookas CarrierofInformationanda SymbolofCulture<br />

Artist Books represent a radical interpretation ofthis phase ofreorientation in which the<br />

printed book finds itself, but also an indication ofthe possibilities which have opened up<br />

through the developments in computer technology, not only <strong>to</strong> experiment with new<br />

formats and contents in a new textual medium, but also the possibility of reconsidering<br />

the old forms. As mentioned in the introduction, this situation is unique in the his<strong>to</strong>ryof<br />

the printed book and allows a technology which has become almost natural and<br />

transparent <strong>to</strong> be reconsidered. Artist books are an extreme example in that they focus<br />

almost exclusively on the medium itself, denying all access <strong>to</strong> any content other than<br />

their own 'opaque' self- reflection, they move away entirely from seeing the book as a<br />

25 Artists' Bookworks, A BritishCouncil Exhihition (London: British Council, 1975).<br />

Chapter 6 - page 217

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