Here - Tilburg University

Author and presenter
Duijn van, Marijtje; Dept. Sociology, Groningen University
Title
Social Network Analysis of Gossip Triads
Abstract
A model for binary three-way social network data is presented relating the
probability of a tie to individual properties of the actors, network relations that
may exist between any pair of them, possibly available three-way characteristics
of them as a triplet, and a number of random components, taking care of the
dependence between the triads.
The model was motivated by a study investigating how instrumental and
expressive ties influence gossip in employee triads. Two models were estimated
for positive and negative gossip, whose results indicate different mechanisms of
cowork (instrumental ties) and friendship (expressive ties) for the two types of
gossip.
The model is estimated using WINBUGS.