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Author and presenter<br />

Chen Shishi; <strong>University</strong> of Hong Kong<br />

Title<br />

Survey errors and fieldwork recommendation from a call back survey in Mainland<br />

China<br />

Abstract<br />

Fixed lines and mobile phones have been widely used as national<br />

telephone survey tools and there are many studies of fixed line and mobile<br />

phone survey methodology and comparing telephone surveys with other survey<br />

modes.<br />

This paper builds upon a great opportunity for methodological work on<br />

fixed line and mobile phone surveys in Mainland China, using a follow-up survey<br />

interviewing the respondents from a prior face-to-face survey. This is innovative.<br />

Understanding the challenges in fixed line and mobile phone surveys in Mainland<br />

China is a very topical issue in the field of survey research and the results can be<br />

used to study survey errors and contribute to that literature as well as to<br />

improve the quality of survey fieldwork procedures.<br />

A database with telephone contact information for 4041 individuals was<br />

obtained from a household survey in Mainland China, for which the Social<br />

Sciences Research Centre of the <strong>University</strong> of Hong Kong was commissioned to<br />

conduct a follow-up telephone survey of the same individuals. The households<br />

were sampled randomly for the first wave national face-to-face survey and the<br />

individuals are respondents who left their telephone numbers after the face-toface<br />

survey and accepted in principle a call back interview within two weeks.<br />

This paper details global telephone coverage over the past ten years and<br />

identifies the trends over time by geographical region and level of development<br />

in Mainland China, including both fixed lines and mobile phones.<br />

This paper analyzes the quality of the face-to-face database and the<br />

outcomes of the call back survey. As the demographics of respondents and nonrespondents<br />

were known from the database, studies of the influence of day,<br />

time, household demographics and individual demographics on the first and<br />

second contact attempt outcomes were undertaken using logistic regression. The<br />

findings include an effective calling design to improve telephone survey field<br />

work strategy and contribute valuable information for further studies in Mainland<br />

China.

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