Here - Tilburg University

Presenter
Blettner, Daniela P.;
Dept. of Organisation and Strategy,
Tilburg School of Economics and Management
Authors
Daniela P. Blettner
Philipp Tuertscher; Vienna University (Austria)
Title
Comparative assessment of three content analysis methods for research on
organizational attention
Abstract
Content analysis has gained great interest in strategic management
research and organization studies for revealing organizational attention.
Although these methods are now moving more into the main stream of strategic
management, researchers do not have a clear understanding of the various
methods and their respective strengths and weaknesses. In this paper, we
compare three major approaches to content analysis: causal mapping,
frequency-based analyses, and psychological linguistic analyses. We assess the
insights that can be gained from these three methods in a study based on
longitudinal data from the US airline industry.