Monográfico Twitter ELE

Gestión de Twitter para la difusión corporativa
Abstract
The widespread diffusion and popularity of social
networks in contemporary society has motivated their
use for the spread of Spanish as a foreign language.
Twitter stands out mainly for two reasons: Firstly, it is a
virtual space where teachers, publishers, students,
institutions, etc. can meet. Secondly, it stands out as a
tool to create a personalised strategy for networking and
establishing oneself in professional circles.
In this paper, the presence and activity of Twitter in
magazines, publishing houses and other groups
dedicated to the spread of E/LE are analysed.
Additionally we reflect on their management of this
social network and how they promote themselves.
An interview with Twitter representatives of two of the
entities analysed: ASELE and RutaEle is also included.
They contribute their insights and assessments on the
use of this tool.
Keywords
Twitter, E/LE, Asociations E/LE, reviews E/LE, editorials E/LE