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iv sen lorani<br />
pret-a-portes irCevs<br />
avtori klod berto<br />
frangulidan Targmna elene xarazaSvilma<br />
pirvelad gamoqveynda ELLE-is franguli gamocemis 1971 wlis ivnisis nomerSi<br />
iv sen loranma oficialurad<br />
gamoacxada, rom maRali modidan<br />
midis da amieridan mxolod pret-<br />
-a-porteze imuSavebs.<br />
grZeli Tma, feradi perangebi,<br />
mZafri vnebani, simorcxve, romelic<br />
sinamdvileSi, giwvevs da<br />
aRgagznebs _ es yvelaferi iv sen<br />
loranis Semoqmedebis maxasiaTeblebia,<br />
romlebic gvafiqrebinebs,<br />
rom maRali modis dizainerma<br />
pret-a-porteze gadasvliT, friad<br />
impulsuri, gauazrebeli arCevani<br />
gaakeTa. Tumca, arc asea saqme.<br />
modis jadoqari, romelic 21 wlis<br />
iyo kristian diori rom Caanacvla,<br />
ukve 35 wlisa sakmaod warmatebuli<br />
da gamocdili dizaineria.<br />
35 weli ki ganqorwinebebis,<br />
ganvlili cxovrebis Sejamebis<br />
asakia; asaki, rodesac cxovrebas<br />
Tavidan iwyeben. iv sen loranmac<br />
momavlis Secvla gadawyvita.<br />
ratom?<br />
imitom, rom ubeduri var. ubralod,<br />
ar SemiZlia ase gagrZeleba,<br />
mudmivad gaorebas vgrZnob imas<br />
Soris, risi keTebac minda da rac<br />
unda vakeTo. rodesac maRali modisTvis<br />
Sevqmeni is, rac momwonda<br />
_ Cemi pirveli smokingebi, 1945<br />
wlis kabebi da a.S. _ es yvelaferi<br />
sruli finansuri marcxiT dasrulda.<br />
rodesac egreT wodebuli<br />
`komerciuli~ modelebis Cveneba<br />
movawyve, Jurnalistebi met-nakle-<br />
bad Tavazianad amTqnarebdnen. daviRale<br />
mowyenili presis yurebiT.<br />
swored amitom uars vambob, arasasurveli<br />
da damTrgunveli tansacmeli<br />
Tavs movaxvio asakovan qalbatonebs.<br />
Cems samizne auditorias<br />
dReidan axalgazrda, saqmiani qalebi<br />
warmoadgenen. vici, rom Cemi<br />
samosis fasebi bevri maTganisaTvis<br />
ar aris xelmisawvdomi. problema<br />
ki isaa, rom verafriT vxvdebi, rogor<br />
SeiZleba 700 frankad Sefasebuli<br />
qurTukis fasi 300 frankze<br />
daviyvano da ara is, Tu rogor Sei-<br />
Zleba Sevqmna 7000-frankiani kaba.<br />
am yvelafris fonze, ratom ar<br />
xuravT Tqveni modis saxls?<br />
moralurad ar maqvs amis ufleba.<br />
ase xom 150 adamians samsaxuris<br />
gareSe davtoveb. gansakuTrebul<br />
klientebTan Cemi TanamSromlobis<br />
SesanarCuneblad vurTierTob<br />
da _ ara piriqiT. Tumca, ar vfiqrob,<br />
rom maRali moda axal tendenciebs<br />
daamkvidrebs: es ar moxdeba<br />
arc modis muSakebis da arc<br />
klientebis mxridan. es yvelaferi<br />
SeiZleba mxolod 5 an 10 weliwads<br />
gagrZeldes.<br />
cotaTi melanqoliuri xom ar<br />
aris am yvelafris sakuTari xeliT<br />
ganadgureba?<br />
piriqiT, sakmaod amaRelvebelia<br />
im Taobas miekuTvnebode, romelic<br />
ganwirulia, yvelaferi ki-<br />
modis istoria<br />
Txvis niSnis qveS daayenos. saWiroa<br />
yvelafris nulidan dawyeba.<br />
tansacmlisa da qalebis Tavidan<br />
Seqmnis survilic xom ar gaqvT?<br />
rogorc Semoqmedi, arasdros<br />
vyofilvar `kosmiuri~ tansacmlis<br />
da naxvretebiani kabebis<br />
Seqmnis iniciatori. miT umetes,<br />
rodesac tansacmeli ukve Seqmnilia,<br />
maTi sezonidan sezonamde<br />
Secvlis saWiroebasac ver vxedav.<br />
lurji jinsi arafriT Camouvardeba<br />
mezRvauris qurTuks (Peacoat),<br />
TrenCi ki _ smokings.<br />
pret-a-portesa da maRal moda-<br />
Si erTi da igive stils davamkvidrebdi.<br />
rac ufro sadaa samosi,<br />
miT ufro unakloa. amitomac, mis<br />
gasamdidreblad Rilebsa da pliseebs<br />
ar davamatebdi.<br />
gindaT TqvaT, rom 4000-frankiani<br />
mezRvauris qurTuki 400-frankian<br />
qurTuks arafriT sjobs?<br />
saerTod arafriT. gansxvaveba<br />
mxolod qsovili da fasia. swored<br />
amitom, sruliad ugunurad meCveneba<br />
sawvimaris, bleizerebis, Sarvlis<br />
da nebismieri yoveldRiuri<br />
tansacmlis maRali modisTvis<br />
Seqmnil xazSi SeZena.<br />
ar TvliT, rom aranaklebi sisulelea,<br />
iyidoT muslinis kaba da<br />
masSi ufro meti gadaixadoT, vidre<br />
folksvagenSi?<br />
sofia kokosalaki
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