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Targmani<br />
geskie, Txeli aRnagobis, 35 wlis<br />
kacia. is raRaciT hgavs zedmetad<br />
mgrZnobiare axalgazrda balensiagas.<br />
magaliTad, didi maestrosaviT,<br />
sakuTar Tavze dinjad, auRelveblad<br />
laparakobs. geskie safrangeTis<br />
CrdiloeTiT, industriul<br />
qalaq lilSi daibada. mamamisi fizkulturis<br />
maswavlebeli iyo da<br />
imedi hqonda, vaJic mis profesias<br />
airCevda. Tumca, 18 wlis geskie<br />
parizSi gaemgzavra da Jan pol goties<br />
saxlSi asistentad moewyo.<br />
1995 wels mas balensiagas saxlis<br />
mflobelma kompaniam Groupe Jacques<br />
Bogart-ma SesTavaza samsaxuri. es<br />
136 cxeli Sokoladi<br />
iyo kompania, romelmac balensiagas<br />
memkvidreoba erTi germanuli firmisgan<br />
SeiZina, germanulma firmam<br />
ki _ uSualod balensiagas ojaxis<br />
wevrebisgan.<br />
miuxedavad imisa, rom balensiaga<br />
mza samosis koleqciebs amreziT<br />
uyurebda, fiqroben, rom sinamdvileSi<br />
dizainers aRafrTovanebda<br />
misi SesaZleblobebic da sazRvrebic.<br />
1968 wels markiza de lansolisTvis<br />
uTqvams kidec: „ra dasanania,<br />
rom axalgazrda ar var, Torem<br />
aucileblad Sevqmnidi saxaliso,<br />
magram gemovnebian mza samoss epoqisTvis,<br />
romelSic vcxovrobT~.<br />
balensiagam sakuTari trikota-<br />
Jis xazi gaxsna. gamouSva ramdenime<br />
komerciulad warmatebuli sunamo<br />
qalisa da mamakacisTvis. 1968 wels<br />
ki daTanxmda Air France-is winadadebas,<br />
uniformebi Seekera aviakompaniis<br />
bortgamcileblebisTvis. es<br />
masobrivi moxmarebis produqciis<br />
Seqmnis erTaderTi precedenti iyo<br />
balensiagas biografiaSi. rogorc<br />
Cans, rTuli aRmoCnda, gaeZlo<br />
cdunebisTvis da ar ezruna uamravi<br />
`marianas~ Cacmaze (mariana _ galuri<br />
warmoSobis qalebis simbolo<br />
gaxldaT).<br />
geskiemde ramdenime dizainerma<br />
scada, Seeqmna balensiagas memkvidreobisgan<br />
sicocxlisunariani,<br />
Zvirfasi brendi. 1997 wels menejerebma<br />
samsaxuridan gaaTvisufles<br />
mTavari dizaineri jozef Timisteri,<br />
TavianTi favoriti _ helmut<br />
langi ki ver daiTanxmes, es posti<br />
daekavebina. Semdeg, ukve geskies<br />
sTxoves, koleqciebi Seeqmna, magram<br />
maleve isic gaaTavisufles, mere<br />
ki, roca gayidvebis maCveneblebi<br />
naxes, isev ukan daabrunes da daawinaures<br />
kidec.<br />
`es Tanamdeboba SevinarCune imitom,<br />
rom mqonda sakuTari xedva<br />
da viyavi axalgazrda. Tumca ki, am<br />
saxlSi yofnac ki sakmaod SemaSinebeli<br />
iyo. didxans vyoymanobdi, Semeswavla<br />
Tu ara balensiagas arqivi<br />
da mxolod ramdenime wlis win movaxerxe,<br />
Cavsuliyavi qveda sarTulze<br />
da Sinagani daZabulobis gareSe<br />
dameTvalierebina yvelaferi, rac<br />
yuradRebas miipyrobda“, _ ambobs<br />
dizaineri.<br />
periodulad geskies uTanxmoeba<br />
hqonda Gucci-s aRmasruleblebTan,<br />
maT Soris tom fordTan da domeniko<br />
de solesTan. 2003 wels postis<br />
datovebasac ki apirebda, Tumca<br />
male Tavad tom fordma da de solem<br />
datoves kompania kontraqtis<br />
Sesaxeb warumatebeli molaparakebebis<br />
gamo.<br />
geskie mixvda, rom SeeZlo balensiagas<br />
memkvidreobis `citireba~<br />
daewyo ise, rom am procesSi arc
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