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Estudos62baseada no agente moral do indivíduo,e esse aspecto da teoria confere umagrande responsabilidade ao gestor dequestões emergentes. Com essaresponsabilidade vem a necessidade dese considerar racional e profundamentea ética das questões emergentes. Estemodelo prático de gerenciamento dequestões emergentes fornece basessólidas para essa análise.Referências bibliográficasADLER, P. A., & ADLER, P. Membership roles in field research. Newbury Park, CA: Sage, 1987.______________. Observational techniques. In: DENZIN, N. K. & LINCOLN, Y. S. (eds.).Handbook of qualitative research. Thousand Oaks, CA: Sage, 1994. p. 377-392.ATKINSON, P. & HAMMERSLEY, M. Ethnography and participant observation. In: DENZIN, N.K.& LINCOLN, Y.S. (eds.). Handbook of qualitative research. Thousand Oaks, CA: Sage, 1994.p. 248-261.BARON, M.W. Kantian ethics almost without apology. Ithaca, NY: Cornell University Press,1995.BECK, L.W. Foreword. In: BECK, L. W. (ed.). Immanuel Kant’s lectures on ethics Indianapolis,1963. p. ix-xiv.BENTHAM, J. The principles of morals and legislation. Amherst, NY: Prometheus, 1988.[Original work published 1980].BIVINS, T.H. Ethical implications of the relationship of purpose to role and function in publicrelations. Journal of Business Ethics, n. 8, p. 65-73, January 1980.____________. Are public relations texts covering ethics adequately? Journal of Mass MediaEthics, n. 4, p. 39-52, 1989.____________. A theory of ethical issues management: contributions of Kantian deontologyto public relations’ ethics and decision making. 2000. Unpublished doctoral dissertation,University of Maryland.____________. Elite executives in issues management: the role of ethical paradigms indecision making. Journal of Public Affairs, n. 2, p. 270-283, 2002.____________. “I thought it would be more glamorous”: preconceptions and misconceptionsof public relations among students in the principles courses. Public Relations Review, a. 29,p. 199-214, 2003.____________. Expansion of ethics as the tenth generic principle of public relationsexcellence: A Kantian theory and model for managing ethical issues. Journal of PublicRelations Research, n. 16, p. 65-92, 2004.BUCHHOLZ, R. A., EVANS, W. D., & WAGLEY, R. A. Management response to public issues.Englewood Cliffs, NJ: Prentice Hall, 1989.CHASE, W.H. Public issue management: the new science. Public Relations Journal, n. 33,p. 25-26, 1977.CHENEY, G. & VIBBERT, S. L. Corporate discourse: public relations and issue management.In: JABLIN, F. M. et al. (eds.), Handbook of organizational communication: Aninterdisciplinary perspective. Newbury Park, CA: Sage, 1987. p. 165-194).CHRISTIANS, C. G. & TRABER, M. (eds.). Communication ethics and universal values.Thousand Oaks, CA: Sage, 1997.CRABLE, R. E., & VIBBERT. S. L. Managing issues and influencing public policy. PublicRelations Review, a. 11, n. 2, p. 3-16, 1985.CURTIN, P. A. & BOYNTON, L. A. Ethics in public relations: theory and practice. In: HEATH, R.L. (ed.). Handbook of public relations. Thousand Oaks, CA: Sage, 2001. p. 411-422.DE GEORGE, R.T. Business ethics. 4 th ed. Englewood Cliffs, NJ: Prentice Hall, 1995.Estudos, revista semestral do Curso de Jornalismo e Relações Públicas da Universidade Metodista de São Paulo
Estudos63____________. Business ethics. 5 th ed. Englewood Cliffs, NJ: Prentice Hall, 1999.DOZIER, D. M. The organizational roles of communications and public relations practitioners.In: GRUNIG, J. E. (ed.). Excellence in public relations and communication managementHillsdale, NJ: Lawrence Erlbaum Associates, Inc., 1992. p. 327-355.DOZIER, D. M., GRUNIG, L. A. & GRUNIG, J. E. Manager’s guide to excellence in publicrelations and communication management. Mahwah, NJ: Lawrence Erlbaum Associates,Inc., 1995.EWING, R. P. Issues management: public relations comes of age. COUNSELORS ACADEMY,PUBLIC RELATIONS SOCIETY OF AMERICA. Chicago, November 1981.____________. The handbook of strategic public relations & integrated communications.New York: McGraw-Hill, 1997. p. 173-188.FLEW, A. A dictionary of philosophy. 2 nd ed. New York: St. Martin’s, 1979.FONTANA, A. & Frey, J. H. Interviewing: the art of science. In: DENZIN, N. K. & LINCOLN, Y. S.(eds.). Handbook of qualitative research. Thousand Oaks, CA: Sage, 1994. p. 361-376.____________. The interview: from structured questions to negotiated text. In: DENZIN, N. K.& LINCOLN, Y. S. (eds.). Handbook of qualitative research. 2 nd ed. Thousand Oaks, CA: Sage,2000. p. 645-672.GREEN, J. E. Kant’s copernican revolution. New York: University Press of America, 1997.GRUNIG, J. E. Communication, public relations, and effective organization: an overview ofthe book. In: GRUNIG, J. E. (ed.). Excellence in public relations and communicationmanagement Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 1992a. p. 1-30.GRUNIG, J. E (ed.). Excellence in public relations and communication management.Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 1992b. p. 1-30.GRUNIG, J. E. Symmetrical systems of internal communication. In: GRUNIG, J. E. (ed.).Excellence in public relations and communication management. Hillsdale, NJ: LawrenceErlbaum Associates, Inc., Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 1992c. p. 531-575.GRUNIG, J. E. Public relations and international affairs: effects, ethics and responsibility.Journal of International Affairs, n. 4, p. 138-162, 1993.GRUNIG, J. E. Two-way symmetrical public relations: past, present, and future. In: HEATH, R.L. (ed.). Handbook of public relations. Thousand Oaks, CA: Sage, 2001. p. 11-30.GRUNIG, J. E. & GRUNIG, L. A. Models of public relations and communication. In: GRUNIG,J. E (ed.). Excellence in public relations and communication management. Hillsdale, NJ:Lawrence Erlbaum Associates, Inc., 1992. p. 285-325.GRUNIG, J. E. & Grunig, L. A. Implications of symmetry for a theory of ethics and socialresponsibility in public relations. MEETING OF THE INTERNATIONAL COMMUNICATIONASSOCIATION. Chicago, May 1996.GRUNIG, J. E. & Hunt, T. Managing public relations. New York: Holt, Rinehart & Winston, 1984.GRUNIG, J. E. & REPPER, F. C. In: GRUNIG, J. E. (ed.). Excellence in public relations andcommunication management. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 1992. p.117-157.GRUNIG, L. A. (1992). Toward the philosophy of public relations. In: TOTH, E. L. & HEATH, R.L. (eds.). Rhetorical and critical approaches to public relations. Hillsdale, NJ: LawrenceErlbaum Associates, Inc. p. 65-91.GRUNIG, L.A., GRUNIG, J. E. & DOZIER, D. M. Excellent public relations and effectiveorganizations: a study of communication management in three countries. Mahwah, NJ:Lawrence Erlbaum Associates, Inc., 2002.HABERMAS, J. Moral development and ego identity. Trans. of T. McCarthy. In: HABERMAS, J.(ed.). Communication and the evolution of society. Boston: Beacon, 1979. p.69-94.____________. The theory of communicative action: reason and the rationalization ofsociety. Vol. 1. Trans. of T. McCarthy. Boston: Beacon, 1984.Modelo prático para tomada de decisão ética em questões emergentes nas relações públicas
Page 1 and 2: Estudos41Modelo prático paratomada
Page 3 and 4: Estudos43Quadro 1Modelo prático ka
Page 5 and 6: Estudos45esférico e girava em torn
Page 7 and 8: Estudos47impulso de tomada de decis
Page 9 and 10: Estudos49organização. A comunica
Page 11 and 12: Estudos51Um comitê universitário
Page 13 and 14: Estudos53de duas situações em que
Page 15 and 16: Estudos55ou hostil. Alem disso, os
Page 18 and 19: Estudos58Gestores dequestões emerg
Page 20 and 21: Estudos60Como organização,estamos
Page 24 and 25: Estudos64___________. The philosoph

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