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Estudos64___________. The philosophical discourse of modernity. Trans. of F. Lawrence. Cambridge,MA: MIT Press, 1987.HAINSWORTH, B. E. & MENG, M. How corporations define issues management. PublicRelations Review, a. 14, n. 4, p. 18-30, 1988.HEATH, R. L. Management of corporate communication: from interpersonal contacts toexternal affairs. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 1994.___________. Strategic issues management: organizations and public policy challenges.Thousand Oaks, CA: Sage, 1997.___________. Rhetorical enactment theory: another piece in the paradigm shift. MEETINGOF THE NATIONAL COMMUNICATION ASSOCIATION. New York, November 1998.HEATH, R. L. & NELSON, R.A. Issues management: corporate public policymaking in aninformation society. Beverly Hills, CA: Sage, 1986.HOOVER, G. Hoover’s handbook of American business. Vol. 2. Austin, TX: Hoover’s BusinessPress, 1997.JONES, B. L. & CHASE, W. H. Managing public policy issues. Public Relations Review, a. 5,n. 2, p. 3-23, 1979.JORGENSEN, D. L. & CHASE, W. H. Participant observation: a methodology for humanstudies. Newbury Park, CA: Sage, 1979.KANT, I. The groundwork of the metaphysic of morals. Trans. of H. J. Paton. New York: HarperTorchbooks, 1948. [Original work published 1785]._______. Lectures on ethics. Trans. of L. Infield. Indianapolis: Hackett, 1963. [Original workpublished 1930]._______. Groundwork of the metaphysic of morals. Trans. of H. J. Paton. New York: Harper& Row, 1964. [Original work published 1785]._______. On the old saw: that may be right in theory but it won’t work in practice. Trans. of E.B. Ashton. Philadelphia: University of Pennsylvania Press, 1974. [Original work published 1793]._______. Metaphysical foundations of morals. Trans. of C. J. Friedrich. In: FRIEDRICH, C. J.(ed.). The philosophy of Kant: Immanuel Kant’s moral and political writings. New York:Modern Library, 1993. p. 154-229. [Original work published 1785].KRUCKEBERG, D. A global perspective on public relations ethics: the Middle East. PublicRelations Review, a. 22, p. 181-190, 1996.LAUZEN, M. M. Understanding the relations between public relations and issuesmanagement. Journal of Public Relations Research, n. 9, p. 65-82, 1997.LEE, B. & Padgett, G. Evaluating the effectiveness of a mass media ethics course.Journalism and Mass Communication Educator, n. 55, p. 27-39, 2000.LEEPER, K. A. Public relations ethics and communitarinism: a preliminary investigation. PublicRelations Review, n. 22, p. 163-179, 1996.LINCOLN, Y. S. & GUBA, E. G. Naturalistic inquiry. Beverly Hills, CA: Sage, 1985.LINDLOF, T. R. Qualitative communication research methods. Thousand Oaks, CA: Sage, 1995.McCRACKEN, G. The long interview. Newbury Park, CA: Sage, 1988.MILES, M. B. & HUBERMAN, A. M. Qualitative data analysis: an expanded sourcebook. 2 nd ed.Thousand Oaks, CA: Sage, 1994.MILL, J. S. Utilitarism. New York: Liberal Arts, 1957. [Original work published 1861].NELSON, R. A. Issues communication and advocacy: contemporary ethical challenges.Public Relations Review, n. 20, p. 225-232, 1994.PATON, H. J. The categorical imperative: a study in Kant’s moral philosophy. New York:Harper & Row. 1967.Estudos, revista semestral do Curso de Jornalismo e Relações Públicas da Universidade Metodista de São Paulo
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Page 1 and 2: Estudos41Modelo prático paratomada
Page 3 and 4: Estudos43Quadro 1Modelo prático ka
Page 5 and 6: Estudos45esférico e girava em torn
Page 7 and 8: Estudos47impulso de tomada de decis
Page 9 and 10: Estudos49organização. A comunica
Page 11 and 12: Estudos51Um comitê universitário
Page 13 and 14: Estudos53de duas situações em que
Page 15 and 16: Estudos55ou hostil. Alem disso, os
Page 18 and 19: Estudos58Gestores dequestões emerg
Page 20 and 21: Estudos60Como organização,estamos
Page 22 and 23: Estudos62baseada no agente moral do

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