Konfeksiyon Teknik Dergisi Mayıs 2017 Sayısı

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ENGLISH
KONFEKSİYON TEKNİK | MAYIS | MAY | 2017
diments to understand all the processes that interconnect
the idea of a fashion collection and
the factual creation. “M&J Group has an Italian
heart: the marketing branch and research and
development department have always spoken
Italian, being the company’s bridge toward the
European market and tastes. Therefore, the collaboration
with ReArt Fashion Institute was natural
and goes beyond education: we created with
their help a long lasting program to ease and
stabilize a real intercultural exchange, a human
experience both for Italian students and fashion
experts from Bangladesh” says Fabio Adami Dalla
Val, R&D Head and Trade Marketing Manager.
For the first time such an important Asian company
moves to Europe to express its expertise and
reaffirm that, in a globalized world, excellence
comes from all over the globe and you need to
keep your ears and mind opened to perceive it.
M&J’s R&D experts have travelled to Verona to
meet the students and present them the minds
that work behind the garments that they wear
everyday. During the classes, students learned
the essentials for defining the creation of a collection:
target audience, market analysis, trend
forecasting and commercial tools needed to
devise a full package of actions that can concretely
be used in the production and launch of
a sellable collection. Above all, it is not a oneway
exchange: the students who are presenting
the best project works will be invited by M&J
Group to Bangladesh where they will conclude
their courses. During their staying at M&J, they
will work side by side with the R&D team in the
development of real collection. Leveraging the
acquired principles learned in the first phase of
the projects in Italy, they will experience the way
garments come to reality through the hands of
our specialised employees. “Students will be our
special guests and, on that occasion, they will
taste the realty of fashion and manufacturing in
Bangladesh, which is one of the most developed
and advanced of the whole region. Respect for
the working conditions, ethics, integrity and preservation
of the environment are the values that
make M&J stand out of as the leader in the country’s
manufacturing: with this project we prove
the world that things have changed. We want
to say this loud and proudly”, comments Munir
Ahmed, owner of M&J Group.